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If a song is going to sound great, sell shit loads, and contains the same lead sound as 3 of your other songs on your album so be it.
However, I think people get caught in the trap of writing very similar sounding songs when they are working with the same sounds. I have caught myself doing this because for me, the sound inspires me to play a certain way/style, and sometimes particular modes/scales/chord progressions. In that case, I will create another sound that I havent used before (or even search through presets) and find a sound which hopefully inspires me to write something that is still me but also different. I have found it very frustrating at times but I try to keep challenging myself. If starting off with a new and different sound doesnt work, i usually try to come up with chord progressions I havent used before and this will usually set me off on a different path.
A producer friend of mine once said to me, when you are working on a song picture the music video/film clip to it, if you visualize the same thing for every song then you may have a problem because the songs may be imposing the same vibe, kinda strange but I must admit I do it from time to time.
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