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I'm really for the less is more aproach
Change source, use volume, maybe a bit of compression and very little eq to make it fit in the mix. The only thing more processing does is smearing the sound, creating "rich" dynamics/harmonics, which imho do not increase presence but just smear the whole mix. The problem nowadays is that people think having a patch that works is "wrong" and you need to do at least stack 5 processings op top to make it pro.
Your "presence" is the EQ, filters, chorus etc options in your synth. Exhaust them first before slapping anything on top. Just my 2cts... Just keeping on mangling is so 2012. 
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Analogue Mastering
Esoteric sound for the discerning ear
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