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| quote: | Originally posted by diabloargentino
all i know is that if i ever need to sell something/own a business/etc - i want their marketing team. 75% of the reason these guys are huge is because of that.
they're about to sell out a worldwide tour of stadiums and arenas probably in hours. the 3 of them may be toolbags, but i give mad props to the marketing team that's able to build enough hype to get hundreds of thousands of people globally to hop on the train. |
It's insane really.. They essentially took a subpar DJ trio (it could have been anyone really; let's face it, they were NOT the top of the game before all this hoopla) and turned them into "THE GROUP THAT EVERYONE NEEDS TO SEE"... Honestly, Armin, Guetta, Tiesto, etc. were all more popular, and yet here SHM comes and instantaneously gets inducted into legendary EDM lore because of a marketing plan, that's actually not extraordinary at all, but is pretty standard in hip hop/pop/rock scene.
Honestly, it could have been ANYONE and I'm sure there's a lot of DJs out there who are kicking themselves that they passed over the expensive quote that this marketing team quoted them for their plan for them.
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The boys are back in town....
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