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Producers came up with different aliases primarily so they could sign different contracts with different record labels, allowing them to release more material and make more money. This was back when you actually made money from record sales and before web labels would pump out dozens of releases every month. Now, producers make so little money from music sales that contracts aren't nearly as sacred - it's common to hear stories of labels failing to pay producers their royalties, or producers dishonouring their contracts and jumping ship. Contracts aren't as important because there's much less money at stake from record sales, and tracks become primarily a calling card for live gigs, where the real money is made. 10-20 years ago, most of these multi-alias producers made enough money from their record sales and didn't need to perform live, so there was no express need to link all their material to one recognisable and book-able name.
So despite the nostalgic, simplistic bullshit spouted in this thread, it's basically an issue of how to make more money, and really is no more honourable and underground than this much-derided modern "marketing". Hence enydo's response.
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Mixes:
> Maximum Elevation [Progressive House]
> DI.FM 26th Anniversary Guest Mix [Progressive House]
> Live @ Dance:Love:Hub London, 11.10.2025
> Higher Peaks [Progressive House]
> Dance:Love:Hub Afterparty (The Return) 23.11.24
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Last edited by SYSTEM-J on Nov-19-2012 at 07:53
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