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"NO COMPS, NO GUESTLIST, NO VIP LINE, NO TABLES"
(straight from the flyer)
WOW!! Very honorable!!!
But Business-wise it is probably a mistake...
Honestly, Pacha is clearly mastering the current EDM atmosphere for creating a club which generates incredible revenue. I don't think anyone can argue with that. Behind the scenes, they probably have a ton of exclusive booking contracts with many of these DJs, which really prevents virtually any up and coming club to compete!
Output on the other hand gets pretty big names into their tiny club.. I wonder why or how they manage to do that? Kaskade, DubFire, Liebing, Moudaber, COX!, etc etc...
As RobDawG previously mentioned, generally speaking these days, people don't go to a club for the club, but in fact, go for the DJ playing there. So, historically speaking, if you can manage to bring in the biggest name DJs, then it would seem, you will likely succeed.
IMO, SoundFactory will likely fail if they can't bring in big names to draw in crowds.
IMO the only other way to succeed in the current EDM atmosphere with a successful and profitable event is to do a warehouse party.
Cityfox, Robot Heart, Resolute, BLKmarket, I Feel, etc etc...
Last edited by hommey on Dec-03-2014 at 17:22
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