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DJ RANN
Supreme tranceaddict
Registered: May 2001
Location: Hollywood....
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I'm glad if soundcloud is going to shit. Much as I never want any business to go under, they must be reading How to Lose friends and Alienate people.
I agree with everyone else on here; They had a good business model by via subscriptions, but the spam and ads, combined with the circle jerk comment for a comment thing is nothing more than a vehicle to drive away your paid members.
But let's not forget, shitty/lossy audio stream quality and a buggy interface. I just don't understand why no one has been able to program a better interface with lossless streaming that isn't buggy as hell. Even if they only offered it as a premium version, but you'd think with server space costing nothing, bandwidths getting ridiculously high, that someone would make a platform and interface that could take advantage.
Hey, Storyteller - you up for it?
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Feb-25-2015 22:15
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DJ RANN
Supreme tranceaddict
Registered: May 2001
Location: Hollywood....
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| quote: | Originally posted by meriter
yeah the follow-friend circlejerk is bad but also they've done nothing to combat the 'buy soundcloud comments/plays' services that the broducers love. Maybe there's nothing they can do and maybe thats why bandcamp is leaving out the social media stuff |
I don't give them that excuse. The broducers are the ones driving soundcloud sumbers at the moment, and the problem is that the model for ads is based on how many impressions they get, therefore it's not in their interests to stop it.
This is the fundamental issue with soundcloud; their model is no longer paid subs, it's advertising and leveraged media.
A good friend of mine until recently worked for a large start up webTV company. They had 10's of millions invested in them in seed money and she was the social media director. After working there for about a year we were chatting and she told me the youtube views stats (basically what they derive their ad revenue from) and I told her there's simply no way they are getting close to those figures. It worried her so she started digging.
She she found out their plan was not to make the business profitable, but to sell it with as much hype as possible. The views mattered more than the actual revenue. 6 months later she quit as she discovered there was a team of 4 guys - who no one there knew actually what they did for the company - whose sole jump was to artificially manipulate the views with bots/robospam accounts.
With expensive acquisitions in the music industry at an all time high (Beats By Dre, Beatport, etc) the model is not make a solid platform with sustainability, it's to build something with as much hype as possible and get out at the right time.
I have no doubt Soundcloud will go the same way soon.
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Feb-26-2015 01:01
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