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DJ RANN
Supreme tranceaddict
Registered: May 2001
Location: Hollywood....
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| quote: | Originally posted by Nerologic
I had dinner a few weeks ago with some guys my good friend introduced me. They wanted to do something (this year) in Coachella/Indio area. They have the land, but they wanted to do a big hip hop rap show. The guys are on board have been in the industry in a while but haven’t done events, other are a few guys that used to be famous and are now trying to get back into things. They had access to capitol as well.
They didn’t really like what I had to say because it was a rude awakening to how those things work. I told them not to start out expecting 20k+ people to show up and tone down the festival since they hadn’t done shit, especially in a long time. Also recommended adding edm or techno as a small side stage and not just pure hip hop rap. People get bored and would like to walk around. I also pretty much opened their eyes to production, they thought all you need is a stage a porta potties but let’s get real you need to have other shit to keep people entertained. I also gave them more realistic numbers on how much something like that would cost to produce outside of what the artist fees and marketing fees. They thought my number was inflated (might have been slightly) but I feel like it was very realistic considering my experiance. The biggest issue they had in my opinion was they wanted to do it this year, yet they didn’t have anything in motion yet. I even said guys have you not seen the Fyre Fest documentary? |
I was reading this thinking, OMG this is Ja Rule and he's trying to do FYRE DESERT 
People don't get what it takes. Back in the 90's, there was a promoter in London holding small events trying to grow it. He lost money despite good trunouts, good DJ's for basically the first three years and basically kept it afloat by dealing and pouring every [enny back in to the "brand" until he got the the point it was 5000 people. Then he started making money and was able to scale it to 20k people events. Even then, he didn;t make millions before the music moved on and the scene died etc.
People just don't get the numbers or the risks involved with promoting, or what it actually takes to hold an event.
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Mar-12-2019 18:39
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