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TranceAddict Forums > Local Scene Info / Discussion / EDM Event Listings > Australia > A permanent Australian Trance/Prog. Radio Station
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mikey79
tranceaddict



Registered: Jan 2004
Location: Sydney, Australia

quote:
Originally posted by djway

Thinking of clubbing numbers in sydney who listen to the 1 style of music I doubt it'd be viable at all.

Trance and prog in Sydney get about 1000 people to monthly events, excluding hard trance which gets about 700-1000 a week.

So the audience is really small if you want to keep the quality high.

We already have FBi playing a decent whack of prog (about 14 hours a week), and RUSH playing a few hours of trance a week....

Local community stations, which is @ best the kind of license we could get still need sponsers...who'd be willing to sponser us? DMC/Lights and sound/MoS? Why would they both for a max audience of 2000 people in Sydney(And that's all of SYdney).

Cutting down the quailty of music would give more views but even for people like Wild/99.3 it wasn't viable to run a commerical station.

[...]



djway, I think that you make some good points in the above but I still don't agree with your last comment of "there is no place for a full time EDM station in Oz"...

In terms of numbers I think you do have a point that we would be a bit thin on the ground in terms of the amount of potential listeners - but I have to ask - where do you get your numbers from? Max 2000 listeners? Surely it would have to be more than that in Sydney!

For a show like Rush to be on the air must mean it's worthwhile enough (in terms of people listening) for Nova to spend $$$ on... Surely they wouldn't waste their time on just 2000 listeners?!

Also you must remember there is the fact that trance + all its related genres are definitely growing in popularity locally which is positive...

But well even saying this I do think that maybe it should be looked at that this station should cover a wider variety of music than just trance... What about adding some other forms of electronic music like house, etc... Nothing like hip hop, DnB etc should be added in my opinion but relax the boundaries a little in terms of what is allowed to be played...

This would increase the number of people that would tune in... And maybe that mix of lighter, more commercial music can be played during the days but at night is when the more underground stuff would come on?

I'd love to even have what I have mentioned above... It would be great to be trance 100% but you even just have to look at stations like ID+T in the Netherlands and they have a great show by Armin in ASOT but tune in at other times and they'll have anything from crappy commercial dance music to full blown hardcore!

Variety is what will get as many people interested as possible... Stations like Wild + 99.3 have proven that this formula works and works WELL... It's just waiting to be exploited once again...

And when I use Wild as an example I don't mean we should go right down their path (ie. catering for the 15 year olds that listen to absolute commercial crap) but still at least introduce some kind of variety...


As for your comments on the fact that Wild + 99.3 have proven this to not be viable - what do you base that on? I think 99.3 would have definitely been the worse off of the 2 but even they would have survived as a full time station (they did for pretty much 2 years FT, if not more under their community licence)... As for Wild I can 100% guarantee you they would have survived... And not merely survived, they would have prospered big time... All that stood in the way of these 2 stations were the f'n ABA!


As for using FBI as an example of something else that's out there... I really don't know about that one... The station has been out over 6 months now + each time I have tuned in I hear some "experimental electronica" crap! Actually one Sat Night I did get the psy-trance which was pretty damn cool... But what about the rest of the time?

And I'm sure people do listen to it but it is definitely not anywhere close to what my vision of a FT dance radio station would be like... I read they have a policy of playing 50/50 Oz music to international or maybe the ratio is even more skewed towards the Oz side?

Now I know we are all from Oz here, but I think this is their #1 failure! I don't know if this promise is what got them their licence? Now it's a good thing to support local talent, and there is definitely talent here but nowhere near enough to fulfill a 50/50 ratio against international talent... I have no idea what audience they want to capture with the majority of what they play?


So, anyway... Once again I am still pushing the "if there is a will then there is a way" view... We just need someone to step up + lead the way...

And sure there'll need to be $$$ to startup and such but that is the risk that is to be taken I guess... How do all these other stations start up? I'm sure there were people risking a bit in each situation... You can get no gains without taking risks...


Also, as for sponsors I'm sure that there will be a large amount of people that would be able to take on that role... Don't you remember Wild, etc? They were filled with club ads, and also DJ equipment etc... Not exactly setting the world alight but it would pay the bills!

Old Post Jan-08-2004 13:45  Australia
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00soups00
cruzin



Registered: Aug 2002
Location: Melbourne

i really would love to get the ball rolling on this one.

i was never proposing that we were trance only, but i think thats the key.. play listenable stuff for everyone and also, have house shows, trance shows, hardtrance shows.. cater for all.

there is an audience out there.. i know there is!!1

its just a matter of knowing what the hell to do, thats all

and i, unfortunately have no idea where to start

Old Post Jan-08-2004 20:07  Australia
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mikey79
tranceaddict



Registered: Jan 2004
Location: Sydney, Australia

Soups,

Well - I guess the main thing we need here is the licence to broadcast... Without this the whole idea will crumble (obviously) - unless it is changed to a Net based streaming service but I think that a standard radio station is what we should be looking at here first...

It also looks like we are from 2 diff cities here (I'm in Sydney)... So whether that means that this is the same station started in 2 diff cities or whether we just go our own separate ways I don't know...

So I guess the place to start would be the ABA (www.aba.gov.au) - just tried their site and it's down!

But on there it should explain the limitations of a community licence, how to apply, and also if there is anything available for us to use in our respective cities... It was said earlier that the Sydney FM spectrum is nearly at capacity so maybe there is no option for us up here?

This would be the first step to finding out if this could work... Don't worry about anything other than this for now... If all is OK after checking with ABA then we can move onto further planning...

Old Post Jan-08-2004 22:40  Australia
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mikey79
tranceaddict



Registered: Jan 2004
Location: Sydney, Australia

Well, I have checked out the ABA site (now online again) and in terms of Sydney there is NOTHING available

The spectrum or what has been made available by the ABA is pretty much all taken up (as a previous poster said)... Until they release another licence allocation to the public there is nothing that can be done... And to show the desperation in getting licences an AM Sydney-wide licence was the last one that was offered about a year ago (which was eventually scrapped anyway)... Trance on AM radio? I don't think so! OutFM actually applied for this AM frequency but failed


As for Melbourne it seems like the situation wasn't as bad as Sydney, but as for if there was a licence available I think there was but I wasn't sure... Information was a bit abstract and in the end there was some large PDF report you had to download to read on + well I just couldn't be bothered...

Soups, this one's for you
http://www.aba.gov.au/radio/service...e/index.htm#cty


I guess the only option for conventional radio (in terms of Sydney) is to try and get a spot on FBI or similar radio station + just be happy with that?

Then there's the Net streaming method, but what about the $$$ required for that? It would be way higher than a normal radio station with all the bandwidth requirements, etc... That'd require some backing from a company or at least a hosting company that would "lend" us their bandwidth... But obviously the advantages of this is that it is potentially worldwide or at least Australia-wide and could become quite big?

But I don't know... For now I'm giving up on the idea... The dream lasted for day or 2


I guess we all missed the boat? The battle for the Sydney radio licences a couple of years ago was pretty much the only chance we ever had... Now all we can hope for is that a current licence holder goes broke or shuts down

Old Post Jan-08-2004 23:25  Australia
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muli
****



Registered: Oct 2003
Location: Sydney

there is more than 2000 listeners of trance.

Think of Subbies, gas and icebox each week PLUS there is almost a rave on every weekend, so there is a lot more than 2000 (event tho its mostly the hard scene).

The uplifting scene might suck on a local scale with halcyon struggling, but look at the numbers tiesto, armin, pvd etc.. pull! There is an interest there, just not for local nights


What we need is a company like ID-T i.e. Future, if they keep putting on big successfull events that bring in the dollars then they could do what ID-T did and branch out into radio.

The chances of that happening are slim tho i would say


___________________
www.djmuli.com

Old Post Jan-09-2004 00:08  Australia
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djway
Trooper



Registered: Dec 2002
Location: .syd.au.

quote:
Originally posted by muli

What we need is a company like ID-T i.e. Future, if they keep putting on big successfull events that bring in the dollars then they could do what ID-T did and branch out into radio.


Bingo man! ID&T is'nt a promotions company. It's a REAL COMPANY that has a HUGE office, it runs a Radio station, a record label, AND a promotions company.

Compairing AU to Europe for clubbing just isn't fair.

Guys, trust me I'd really like to see this happening as well, fark I'm happy 2 re-new my license/put time to it.... but being realistic it won't happen....The clubbing scene just isn't big enough/cool enough yet, and I doubt it will ever get there due to the attitudes to pubs.

Muli: on a night I took 1000 from Home, 100 from ice box and 900 from gas. That's 2000 people a night, so make that figure 4000, you're right! (Cheers!)

mikey79: I wasn't saying it wasn't viable as a community service/station, I believe it was 100%, just highly doubted it could get the numbers for a commercial license.

If it could be launched you'd have to cheese it up and play A LOT of crap music to get enough listeners to make it work. Quality trance and prog listerners get <1300 punters out once a month.(in Sydney)

--djway


___________________

Old Post Jan-09-2004 02:12  Australia
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nicknack
Supreme tranceaddict



Registered: Aug 2003
Location: Sydney, Australia

I think to make this realistic you would have to have the backing of a known brand from overseas with money to break into the australian market. You could always try and convince overseas radio stations to begin broadcasting over here, convincing them the trance/dance scene is about to boom or somthing. i mean ID&T Australia sounds pretty good to me

or better yet find a multibillionaire who's into trance =D


___________________

Old Post Jan-09-2004 02:43  Australia
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muli
****



Registered: Oct 2003
Location: Sydney

well look at the geography of australia, its so farkin spread out with a total population of 22 mil.

Europe has huge population and everyone is jammed in so thats why their scene thrives a lot more. People dont have to travel far for events, i mean the whole of the UK could got to GC NEC and be there in a few hours driving time, were as events in melb and syd, its a big trek for out of towners.

I dont think the scene is going to get that much bigger in Aus, we just dont have the population. percentage % wise we are probably not far off other parts of the world.


___________________
www.djmuli.com

Old Post Jan-09-2004 03:11  Australia
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tubby
Supreme tranceaddict



Registered: Jul 2002
Location: sydney

all we need to do is convince richard branson that trance lovers are getting ripped off in oz. he'll come riding to our rescue.

Old Post Jan-09-2004 03:23  Australia
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JulesPLees
Ace of clubs



Registered: Mar 2003
Location: Making my dreams come true.

how about a radio station that PLays good dance music?
all of it..
Breaks
Prog
Trance
House
Techno
Drum and Bass
etc.


___________________
Ciao baby.

Old Post Jan-09-2004 04:12  Australia
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bassaholix
TrancEateer



Registered: Sep 2001
Location: Sydney, Australia

not that i post much nowadays but this is what i think about all this.

We cannot really have, like it has been said, 2000 people listening in at one time, or even all the time, or at one specific time all the time.

Lets take RUSH for example, its on very late, but its trance, the problem for me listening to it is the time that its on, if it was on during daylight hours i would be able to listen in.

Ok u say im not a tru fan, i wish i was but i got uni to pay for, n dun start me on holidays... : P

Anyways are ppl getting my drift, if we have a station pumping out trance for example @ 6PM on Tuesdays, are all those 2000 die hards going to be listening in ?
I hardly doubt it, maybe a large part will be, but lets face it, the world might be a smooth sphere, but life for many of us isn't all clear n true. We have other things that unfortunatelly take our time, and we have to balance them.

Wild would have probably prospered, but lets face it again, people change, I don't like WILD cd's anymore, therefore chances are I will not listen to it anymore, therefore i won't tune in, as you can see times and people change.

As this seems to be true, commercial radio stations that are currently running in Sydney, from my experience are forced to play for a wide audience, if they don't they will not prosper, meaning they will shut down. They entice us with competitions or special guests so we can tune in, but all in all it comes down to us actually buyin he stuff that is ADVERTISED over the radio. If we buy merchandise from the radio, they will make more add's giving the radio station the money to continue running it.

This is the reason that internet radio is so damm huge, its basically cheap to run, all you have to pay for is bandwidth, sure that costs $$$ but not as much as a real radio station.

Business is about making money, making profits, if a radio station is running at a loss, then im sure you can see that they cannot continue to run.


___________________

Cause back before '99, U didn' give a damn about PvD, but now that he's pressin' platinum LP's, all of a sudden ur' into
his killer beat's! Ain't nothin' U can do to make it stop cause trance makes the world go round, so cut the act...

[My Website]

Old Post Jan-09-2004 05:28  Australia
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TranceAddict Forums > Local Scene Info / Discussion / EDM Event Listings > Australia > A permanent Australian Trance/Prog. Radio Station
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