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| quote: | Originally posted by dEsidEL
Like EDM will go mainstream ..
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EDM IS mainstream. I don't really think that "underground" EDM really exists anymore with the advent of the internet. It is possible to find almost anything if you look hard enough these days.
Believe it or not, Electronic Dance Music is now worth millions of dollars (if not billions) in CD sales, vinyl sales, huge dance parties, dance music TV stations, internet radio, advertisements, club nights, club memberships etc etc.
Many could argue that the real "underground" has ceased to exist. In this age of global networks and communication, largely facilitated through the internet, new releases, tracklists, photos from events, mp3s, live sets etc are available on the internet almost immediately after they happen/become available.
Tiesto, Oakenfold, Armin, Fat Boy Slim, Groove Armada, Basement Jaxx, Roger Sanchez, Daft Punk, The Prodigy, Ferry Corsten, Carl Cox, Junior Jack, Moby..........the list goes on.........are all global star who probably earn millions through record labels, releases, DJ gigs, CD sales and merchandise. Is this really underground?
When we see ads on TV with drum n' bass in the background, or funky house tunes playing in a clothes shop, can't you see that EDM is not underground any more. When Coca Cola or Pepsi or Mitsubishi or any other huge global corporation is using dance music for advertisements, then EDM is exposed to millions, it has mainstream exposure. I can't really speak for the "underground" of the old days, because i was far too young to experience it, but it seems to me like back then, there were no tracklists, mp3s, mix albums, huge dance parties, radio broadcasts etc.......mix tapes and raves were largely what people had to go on to get their fix of EDM.
However, today there is a wealth of information about artists, tracklists, events, live sets, photos from events, releases, etc etc.
Of course, there are different degrees of "mainstream" and different degrees of "underground". There are hundreds pf thousands of bedroom DJs and producers out there who are unheard of and who are practising and striving to create and play dance music. Some of these may make demos, or get gigs through friends, or make mixes for people to download on the internet. Some people might be lucky enough to get gigs in clubs, or cafes, or universities, or house parties, or warehouse parties, or raves or wherever else. Some of these may be good enough or popular enough to continue their careers in DJing or producing into clubs etc. And so it continues right up to the Armin Van Buurens and the DJ Tiestos and the Paul Oakenfolds, the "superstar DJs". Then there are also the people who produce music, who might get signed to a label.......
Basically, my main point is that, with the increasing level and sophistication of modern technology, Electronic Dance Music can no longer be considered "underground" because of its exposure and (partial) acceptance around the world. Whether EDM is mainstream is "mainstream" is a contentious point, but i definitely do not think that EDM is underground any more.
- Vigilante
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