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Jayx1
Prime Minister of TOTA
Registered: Feb 2003
Location: The Socialist People's Republic Of Canada
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| quote: | Originally posted by DJ_Elyot
Why outsource to Canada when outsourcing to Mexico or China is so much cheaper? I think Canada stands more to benefit from exports of raw materials (ie a huge percentage of American newspapers are printed on paper from the Canadian pulp industry...) It's too bad that our high dollar is discouraging that, but it's more due to American economic sag than Canadian economic boom. |
A report came out yesterday saying that so far, our higher dollar hasnt slowed exports at all.
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| quote: | Originally posted by jester
Everything in this country is illegal. |
"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery…" Winston Churchill
"If you have ten thousand regulations you destroy all respect for the law" - Winston Churchill
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Nov-06-2004 19:33
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dEsidEL
Fu Man Choonz

Registered: Aug 2000
Location: Below the Belt
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another interesting article..
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Nov. 6, 2004. 01:00 AM
Wanted: A `brand' that defines Canada
Identity needed to attract talent We're seen as `dull,
fat, complacent'
SHARDA PRASHAD
STAFF REPORTER
Help Wanted: People who are disenchanted with living in a right-wing world,with professional and creative skills and willing to relocate to a lacklustre and under-performing G-8 country that requires help branding itself in a competitive international marketplace.
While much of the world sees U.S. President George W. Bush's second-term victory as a bad thing, there might be a way for Canada to take advantage and attract America's brightest and reverse the brain drain it has suffered for decades.
Canada, says Paul Lavoie, needs a brand that tells people what it's all about if it wants to attract potential hordes of Americans.
"Canada's not a country people think about. They draw a blank," says the chairman and chief creative director of Taxi Advertising.
Canada might have created the first wireless message, the first documentary film and the first zipper, but people don't think Canadians are creative, says Lavoie, who heads the Canadian advertising campaigns for Viagra, Nike, Mini and Telus and who splits his time between New York and Toronto.
There's fierce competition for America's talent. Even before election results were known, actor-filmmaker Robert Redford was reported to have said he'd relocate to Ireland if Bush won.
While many associate Canada with courteous and modest people, clean streets, snow, lakes and lots of trees, these attributes lack the commercial value necessary to distinguish this country from all the others.
"The abundance of nature has made us fat, dull and complacent," Lavoie laments. "If we need money, we chop down some trees. What good is it to us if we're always chopping down trees?"
He argues we need to follow the lead of countries that have fewer natural resources but have managed to create more value from their own — and create a stronger international presence as a result.
"We have trees, Sweden has IKEA. We have two-thirds of the world's water, France has Evian. We have iron, nickel and copper. The U.S., Japan and Germany have Ford, Toyota and BMW."
Herein lies Canada's problem. It hasn't figured out what to do with its abundance of nature, and its reputation lags as a result.
While the concept of branding might sound too corporate for a country, advertising firm Wolff Olins launched the "Cool Britannia" campaign in 1998 to temper Britain's stuffy reputation.
The campaign focused on the Labour Party, music groups Blur and Oasis and the popularity of Doc Martens shoes to establish a modern reputation.
Canada should poke fun at its reputation as a quiet country and play with the South Park movie slogan "Blame Canada," recommends Wolff Olins vice-president Dean Crutchfield. "No one (really) knocks" Canada's reputation in the international community, says Crutchfield, a Brit living in New York. Canada should take advantage of that: "There must really be something there. You've got to put some gas on the fire and ignite it."
However, creating a brand for a country that motivates foreigners — even desperate, liberal-minded Americans — to select it above others isn't easy.
Will Novosedlik, a former business partner of Lavoie, says that branding a place is tough because you've got to synthesize different attributes into a clear, simple, strong message.
Some Americans might say they want to move, but other than not wanting Bush as leader, what else do the 115,016 Americans who surfed the Immigration Canada website the day after the election need to make the move? Tony Chapman, CEO of marketing firm Capital C, aims to reverse the brain drain by encouraging Canadians — including lobbyists and government — to recognize that "it's okay to talk positively about Canada." His campaign, "North of the 49th Parallel — Unparalleled!" is scheduled for release on Canada Day, 2005.
Lavoie's initiative is called "Outing Canada," and he wants Canadian ideas and imagination to be celebrated internationally.
He plans to have innovative, high-quality Canadian products marketed in stores called Out in Tokyo, London and New York. And he wants foreign consuls, like Pamela Wallin in New York, to move their consulates to busier areas in foreign cities. Perhaps the clarion call should be: Bring us your branding specialists, your market researchers, your adverting execs and your best and brightest — i.e., those who voted for the other guy.
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source:
http://www.thestar.com/NASApp/cs/Co...tacodalogin=yes
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Palm Trees > Pine Trees , Sand > Snow
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Nov-06-2004 19:42
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ali92
Supreme tranceaddict

Registered: Dec 2001
Location: Fishtown, Philadelphia
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| quote: | Originally posted by DigiNut
Dude we're not gonna see anybody from the states seeking "asylum". Americans don't go to other countries looking for welfare and a comfortable ethnic community where they don't have to learn another language. I doubt 99% of them would have any interest in emigrating to Canada at all, and of the ones that would, I doubt they'd want to move to Toronto and deal with the ridiculous taxes/insurance/real estate/traffic/pretentiousness/anti-Americanism. They'd probably go to Alberta or Northern Ontario if they came at all.
I seriously wouldn't worry though. For every American moving to Canada there are probably 50 Canadians moving to the USA. I agree with you that we need to cut Toronto's population in half, hell we need to cut about 80% of it, but the problem is not with immigration from the USA, it's with refugees and 3rd-world welfare chasers. |
I guess I'm one of the 1 % that will be going, then. I have been thinking about it since long before the election and I figured that the US still wouldn't change by much if Kerry even won, as any total change in a nation as big as the US takes multiple generations (therefore, I will probably go there this upcoming spring). Why wait so long in one place when several others are much more ahead quicker right NOW? I bet Canada could use people like me -- who would actually contribute to their society (BTW, any Linux User Groups in the GTA?).
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Nov-07-2004 01:46
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alexmorlo
Junior tranceaddict
Registered: Oct 2004
Location:
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| quote: | Originally posted by DJ_Elyot
Why outsource to Canada when outsourcing to Mexico or China is so much cheaper? I think Canada stands more to benefit from exports of raw materials (ie a huge percentage of American newspapers are printed on paper from the Canadian pulp industry...) It's too bad that our high dollar is discouraging that, but it's more due to American economic sag than Canadian economic boom. |
Call center jobs are outsourced to Canada, because of lower labor costs and the Canadians don't have an accent like Indians or other nationalities when speaking English.
On the other hand, India gets most of the accounting, finance and IT jobs, there are thousands of Indian CPA's, CFA's, MBA's from US universities who are glad to do the job for a fraction of the cost.
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Nov-07-2004 04:37
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