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DigiNut
You kids get off my lawn!

Registered: Dec 2002
Location: Toronto, Self-proclaimed Centre of the Universe
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| quote: | Originally posted by karim
Lets take the latest McDonalds ad for example. A parody on political activism by showing a guy with a huge sign hanging off of him. To deliver a message, to make the world aware that he loves his sandwhich. The guy appears to be an average guy, but this sandwhich drove him nuts because it's "that good". Oh, and the best part is, he's not alone! Toying on the human desire for acceptance. It's full of subliminal messages like all ads these days, and it's got that uplifting soundtrack giving a sense of achievement, when no achievements are to be made. And then finally, the Buda Bap Baa baaa, I'm loving it, so catchy its a brainworm. Pretty dumb and trivial I know, but for many people, that puts them over the edge to go buy it.
Another form of advertising that really caught my attention was Little Ceasers pizza. No longer do they put their money into TV ads, but they employ people to stand out on the streets with a sign that says "hot and ready! Medium Pepperoni Pizza $5". A living billboard. People drive by noticing this because they genuinely have pity for the board holder, but in the process, they remember what the sign says. In turn, the consumer thinks about pizza, and then it triggers the craving and desire for pizza where the consumer prolly would've driven by and ate at home.
Now of course to act on the McDonalds or Little Ceasars marketing tactics and go out to buy their food IS infact a consumers decision, but food addiction is all too common, and these ads play on human desires for their products. The effort that these companies make to get the word out pollutes our public space with logos and billboards and makes our entire lives one big commercial. People should be able to make their own decisions, I just feel advertising shouldn't be the driving factor to make decisions for the weak minded. A genuine desire for a product unaided by psychological advertising tactics should be what gets people to buy them.
I find people who buy into advertising too much to be handicapped, and when I point a finger at advertising, it's looking out for the mentally weak. Of course, the handicapped should be rehabilitated into knowing better, but sadly, that's only half the battle.

Karim |
Sideshow Bob says: "No, Selma, THIS is lying: That was a well-plotted piece of non-claptrap that never made me want to retch!"
You should be a social worker dude, pointing out every stupid decision in life as the result of some uncontrollable mental disability or handicap. Fickleness and ignorance are choices, not inevitabilities. As human beings we have something called free will, and if someone is too braindead to "resist" a McDonald's ad (and too lazy to exercise), then they deserve whatever physical illness comes to them as a result!
As for your "freedom" comments, I don't know what age group you were referring to when you made that post, but pre-teens should NEVER have that kind of freedom. I have several family members who grew up in Canada when laissez-faire was "in", and they say without any hesitation that they wish they hadn't been given that kind of freedom.
And as for allowances - they're great, but kids don't need their own incomes. I got $5 a week and the occasional gift (I think they might have upped it to $10 at one point, but it wasn't long after that I had to actually get a job), and I was perfectly fine and happy with that. I could spend it on fast food, or I could save for 6 weeks to buy a Nintendo game - not both. $5 is maybe a little pathetic in the 21st century, but if a kid is getting enough allowance money to eat fast food every day of the week, they're getting too much money.
___________________
My party schedule:
2009-02-21 - DJ Attention @ I'm So Popular
2009-06-18 - DJ Annoying @ People Need To Know Where I'll Be
2012-11-32 - DJ Insufferable ɸ Or At Least the Stalkers I Complain About
2048-06-66 - Spastic & Whocares ¶ Although I'm Actually Flattered
9999-45-81 - Tweaker Gimp ☼ I Probably Won't Even Go To This But I Have To Make Sure I Fill Up All The Available Space Here
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Jan-02-2005 21:22
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karim
the method to the madness

Registered: Nov 2001
Location: St. Catharines/Hamilton, CANADA
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| quote: | Originally posted by Jayx1
hahahahahahahahha
all i can do is laugh at the above comments.
People holding signs drive people into little ceaser's because they feel sorry for them? HAHAHAHAHAHHAH
Oh man.... dude you have too much time on your hands.
Let me let you in on a little secret. I stand outside of our quiznos all the time holding up a sign that says MMMM TOASTY. Is it to make people feel sorry for me? NOPE. Its to get around the archaic sign bylaws that people like you have placed on people like me. Its to get the store noticed by people who might be hungry and may want to stop in for some food. People who otherwise probably wouldnt even see our store. Oh and if they feel sorry for me they shouldnt because im making money (good money at that).
Oh yeah and as for the commercials. A bunch of guys walking with placards is subliminal advertising? LOL If thats subliminal than people aren't very wide awake. |
I have too much time on my hands? Since when do open discussions become personal? Just cause I like to observe and analyze things, and even read up on topics like this makes it enough to label me as having too much free time? Forgive me for taking psych in uni and finding an interest in it.
The sign bylaws may be the reasoning for YOU to hold a sign for the store you work at, but it's ironic that right next to the little ceasars stores that I always see (and I've seen this in Hamilton, Burlington, Barrie, all over the place) the convenience stores and what not have those big neon signs right on the curb advertising their prices for cigarettes, milk, eggs, whatever. No people required to hold the sign. Trust me, most people I've talked to about the people holding signs express how much it must suck to stand out in the cold/rain/whatever and prolly get paid a shitty wage at that, but everyone seemingly knows about the sign holders because it is something that captures everyones attention. I was in a car full of my friends when we saw a little ceasars sign holder and the entire car burst out laughing going "damn, that jobs gotta suck". But hey, if people consider that a good job that "pays well", more power to them.
And to laugh at the idea of subliminal advertising in ads is ludicrous. There's tons of evidence, research, and studies proving my point on subliminal messages in advertising. It's not the placards alone that are subliminal, it's the music, the fact that there are other guys like him wandering the streets, and that he's always got a sandwhich in his hand, to name a few. Those are the subliminal messages. A simple google search will return plenty of results.
And the movie Super Size Me also exposed LIES in MARKETING of these fast food chains. The one that stands out the most is the fact that their yoghurt in their lighter choices menu was infact more caloric that a small icecream sundae, yet the way they advertise it as being a "lighter choice" is very decieving. Whatever helps sell the product right?
As for the childhood allowances, you guys are getting me wrong. I never said we got enough to eat fast food daily. We got maybe $10 a week. Personally, my parents monitored my spending and were actually glad that I was one to put away, save and place goals on how to manage my money rather than spend it on candy, slurpees, and fast food like some of my peers.
It's too easy to get caught up in the "convenient" world, and too many people fall into it. I'm just saying ADVERTISING makes it easier, and there wouldn't be nearly as many people engaged in it if it weren't for advertising.
Ironically, I at one point wanted to get into the field of advertising. I thought it'd be fun to make commercials and create ad campaigns for a living. Hell, my best friend is working on getting into advertising. I'm not 100% against it, I just think that lately, there's an overkill in it.

Karim
___________________

a baby seal walks into a club....
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Jan-02-2005 21:54
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Jayx1
Prime Minister of TOTA
Registered: Feb 2003
Location: The Socialist People's Republic Of Canada
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It doesnt suck that much at all because its fresh air and most people actually wave. Some people (mostly 16 year old kids) laugh but whatever. If thats enough to ruin your life then so be it. And yes it DOES pay well when it brings customers into OUR store. Whats the point of opening if no one comes in? As for the sign bylaws. Oakville is especially bad because they think that having a small sign on the front window of a business is worse than having no business there at all. You see, businesses need exposure. Even the cure for cancer would be useless if we didnt have a way to tell people about it.
As for subliminal. If you are talking about product placement and visuals and sound well of course these are used. Its the same thing that is used when a producer of a movie wants to spark fear during a suspense moment for example. Just because i see something on tv no matter how well produced doesnt make me run out and get it.
If i see an ad for mcdonalds it makes me aware of the product. If im hungry later on i may think of mcdonalds because of the ad but unless i truely want mcdonalds im not going to eat there.
If people are so pathetic that a commercial autmatically makes them want something that they dont like then thats pathetic.
I took psych too and a lot of the stuff they taught made my eyes roll. Actually psych usually taught the real science. Most of the junk science and political bias was in sociology.
___________________
| quote: | Originally posted by jester
Everything in this country is illegal. |
"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery…" Winston Churchill
"If you have ten thousand regulations you destroy all respect for the law" - Winston Churchill
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Jan-02-2005 22:11
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karim
the method to the madness

Registered: Nov 2001
Location: St. Catharines/Hamilton, CANADA
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| quote: | Originally posted by Jayx1
If people are so pathetic that a commercial autmatically makes them want something that they dont like then thats pathetic.
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The problem is, McDonalds tastes good and too many people like it. Advertising is virutally telling people "it's ok, we know you like it, endulge, everything will be just fine, just like it is for the fit people in the commercials that eat our food with a big smile across their faces."
And guess what? TOO MANY PEOPLE ARE PATHETIC and fall for it and go out and buy something that is not good for them living the illusion that they'll be fine if they keep eating it when infact, they won't. They'll be on the road to heart disease and what not but the commercials fail to mention that, especially the lighter choices mcdonalds yoghurt commercial.
Don't end advertising I say, keep it in good taste, and not when referring to big macs.

Karim
___________________

a baby seal walks into a club....
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Jan-02-2005 22:30
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Jayx1
Prime Minister of TOTA
Registered: Feb 2003
Location: The Socialist People's Republic Of Canada
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Ok so lets get this straight.
You believe that
- mcdonalds should taste like shit because you think it's toxic and hazardous
- advertisers should think of every single thing that can go wrong if you abuse their product and should post it everytime they advertise. (WARNING USING HAMMER COULD RESULT IN BROKEN FINGERS)
- advertisers should also refrain from encouraging people to use their product
- Holding signs up in the street is a form of subliminal advertising
- Most people are pathetic and cannot think for themselves and therefore should be protected from everything other than granola and water
- everything is always someone else's fault
Did i forget anything?
___________________
| quote: | Originally posted by jester
Everything in this country is illegal. |
"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery…" Winston Churchill
"If you have ten thousand regulations you destroy all respect for the law" - Winston Churchill
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Jan-02-2005 22:36
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b4k-oz
I am the Omnipresent TA

Registered: Jan 2004
Location: TO, ON & Omnipresent
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| quote: | Originally posted by karim
You are absolutely right, people should think for themselves, but sadly children are often easily manipulated, and like swilly said, parents have a hard time competing with advertising. No amount of proper parenting can be immune to the multi billion dollar marketing machine that these corporations push on us.
Did you know that the average 6 year old in the USA, recognizes Joe Camel of Camel Cigarettes just as much as they recognize Mickey Mouse? (Source, found in the quiz)
It seems like being tuned in, is being tuned out mentally these days, and having decisions made for you by corporate brainwashing.

Karim |
IMHO I feel Twilly and Karim have made some valid points...
Firstly, being a parent isn't always planned (so it's illogical to say that a person has no business being a parent if you can't control your kids)and fast food is unfortunately the only choice a parent has when there is little time to make dinner. Sometimes our fast paced city lifestyle obligates both parent to work (to make ends meet) and to cut corners when it comes to cooking. Especially if the parent has to contribute their free time for thier childs extra curricular activities after school.
It's not as if we all have nannies, cooks and maids to make things easy on us.
Secondly an over controlling parent will guarantee a bad parent child relationship. All parents can do today is teach them the difference between good and bad, then hope for the best from that child. Even if you teach the child that fast food is bad, it still does not stop them from wanting the food and with the bombarding of commercials and advertising (not including the friends that entice you to take that trip to Micky D), it does not make it easy on the parent either. I'm sure all mommies and daddies have said no booze or drugs....so you be the judge...does the average clubber do what the parents tell them not to do?
Thirdly, in "Super Size Me" I think the point was not just about the fast food being bad....but also about the unhealthy additives in processed food...and how fast our bodies can be affected by poor eating habits. It's no wonder that North America (Canada included) suffers so much from Diabetis...practically every food contains sugar as a preservative. Is sugar necessary in our diets.....NO! Now just think of how many preservatives there are in say a McDonald's salad....do you seriously think that there aren't any (anyone who's tried keeping a salad with cold cuts/meats/hard boiled eggs etc, fresh looking in their fridge till next day can tell you that it's virtually impossible....unless it came from a fast food)? And do you actually believe that a corporation is doing business in the best interest of the public....No! They are there to make money. So before saying that parent should be "TAKING RESPONSIBILITY FOR THEIR OWN ACTIONS" then it should also be said that Corporation should also take responsibility for their actions too.
IMO....this law was put in b/c lobbyists did their job well. Is it good....maybe...maybe it will make parents more cautious and educated about the health of their child. Was it the best solution....I don't think so. I believe a child should also get truthful and honest food education in schools, so that he/she can make good and healthy food choices in life. Till that happens, then the problem of a corporations self interest will continue at the cost of a childs health.
Besides, how is it possible that anyone can hold a parent responsible for everything their child does wrong. That kind of a mindset can only come from a person that is not mature and has never been responsible for anyone but themselves in their life.
___________________
Peace, Unity, Luv and Havin Fun!!
"People seem not to see that their opinion of the world is also a confession of their character."- Ralph Waldo Emerson, US essayist & poet (1803 - 1882)
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Jan-02-2005 23:02
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Jayx1
Prime Minister of TOTA
Registered: Feb 2003
Location: The Socialist People's Republic Of Canada
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So now its not just corperations but also society's fault for bad parenting and fast food cravings?
COME ON!
listen to yourselves.
The solution is simple. If you dont like it dont buy it. Mcdonalds exists for a reason. It's because people like to eat it. If people didnt like to eat it they would close. In fact mcdonalds has actually contracted in the last 2 years for the first time ever because people are turning to healthier choices. (so much for the conspiracy theories eh?)
If you dont like something DONT BUY IT/EAT IT/SMOKE IT/FUCK IT/WATCH IT/LISTEN TO IT... quite simple.
The most powerful voting ballots you will ever own has the picture of the queen on it and a bunch of dead prime ministers on them.
___________________
| quote: | Originally posted by jester
Everything in this country is illegal. |
"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery…" Winston Churchill
"If you have ten thousand regulations you destroy all respect for the law" - Winston Churchill
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Jan-02-2005 23:10
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Spam
OMG Hai2U!

Registered: Dec 2004
Location: Mississauga, Ontario
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| quote: | Originally posted by RobbyG.
The point of the movie I think was how your body is affected by the lack of proper nutrition.Here was a guy (a Vegan) who was totally healthy & went on a month long Mcdee's diet with NO exercise & how it nearly killed him. I would really like to know if there are people who actually eat like that everyday.I bet you there are some out there who do OR come pretty damn close to having a lifestyle like that. |
There are, that was the point... and you know what? It's their own damn fault. They SHOULD be out excersizing, they SHOULDN'T be eating McDonalds every day. It's common sense, and they teach us from the age of 6 that McDonalds is bad for you, there's no excuse!
You keep mentioning people's inability to control their spending/eating/whatever... guess what? That's their own damn fault too, those kids you mentioned wasting their money on McDonalds, you know why they could do that? Because they probably went home crying at the end of the day for that Nintendo game they wanted, and their parents probably caved in EVERY time and bought that game because their "poor kid" already spent their money. Oh yeah, we're also taught that advertising tries to trick us into buying their products, in high school english, they teach us the types of tricks used. So guess what... there's NO excuse!
Little Ceasar's having people walk around with signs isn't a subliminal message, it's a desperate attempt to pick up Business since LC corperate sold off their franchises and got out of the business. With no money for proper advertising, LC has been losing business. I know this for a fact, I worked for LC and rather than sit on my ass making my 6.85 an hour, I talked to the GM and owner of my store about the problems. I also talk to my current GM about what's happening in the Pizza Business, and he's mentioned Little Ceasar's problems many times. Little Ceasar's is a very minor (and dying) player in the pizza market. Usually, when you see people walking around with signs, it's an indication that the business isn't doing so well.
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Jan-02-2005 23:36
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Jayx1
Prime Minister of TOTA
Registered: Feb 2003
Location: The Socialist People's Republic Of Canada
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au contrare. We are doing quite well but i honestly dont mind being outside with the sign because it usually drives immediate business up 20%. Plus it gets me some fresh air. Id much rather be doing that then be stuck inside all day but thats just me.
___________________
| quote: | Originally posted by jester
Everything in this country is illegal. |
"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery…" Winston Churchill
"If you have ten thousand regulations you destroy all respect for the law" - Winston Churchill
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Jan-02-2005 23:42
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