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| quote: | Originally posted by lücid
i'm in the business... people buy stuff based on what catches their eye and what they think looks good. your average person won't look at a shirt and say "hmmm that's a cool font, i think i'll buy that shirt"... they'll look at a shirt and say "damn that looks sweet!" because the design, as a whole, is appealing to them. they might not even understand from a design aspect *why* the shirt looks cool. in fact, there are many people out there who buy things with designs they don't understand just because "well it looks cool"
what i'm saying is... rather than just using plain boring fonts, why don't you try to do something creative? not only will the t-shirts display a message that is understood by forum geeks worldwide, it will appear to be an interesting and eye-catching design to those who don't understand things like "O RLY" and "Y HALO THAR". |
lucid knows business! I'm in business as well but not retail or merchandising, but I do know what sells and how to sell it(market it) and lucid is absolutely right! Content and Appeal are the most sought after purchasing tactic. Often offset by one another - looks better made shitty or made really well but looks shitty. (take ipod for example - looks nice made shitty=cult following).
Anyways, typset and design (in t-shirt fashion) is essentially what sells a shirt. The silk screening and production plant cost for a t-shirt are close to pennies so designing one won't hurt your pocket. a relative branding (in mass) will determine if you sink or swim in a market. Another tactic is to reduce in mass and market to specific (categorized marketing - skater apparell for skaters, music labels for music junkies) some key marketing tips and production concepts if you plan on succeeding in the fashion industry. Most retail companies go for a strong branding (mass marketing) and rely on "putting the brand in your face" that means they create a brand and they spend almost double their production cost into marketing (banners, store promotion, retail chains, advertisement). Where as a brand that is less marketed but rather more specific to a category will succeed since their overhead (small production cost) is what generates the most revenue. (ie: A Bathing Ape, Supreme, - google them).
| quote: | Originally posted by lücid
and here are some examples for you...
simple, yet appealing. |
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