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Chris Larkin
Supreme tranceaddict
Registered: Jul 2005
Location: Wiltshire, England
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E-TCR is different in that it releases on CD as well as digital, and has now started putting things out on vinyl too. It doesn't overpollute (for want of a better word) the scene by putting out too many releases, and it has consistently put out tracks that, if not to everybody's taste, can at least be acknowledged as quality. E-TCR is probably this way because it's only the digital arm of ATCR and Surface, two established labels.
Although I'm not familar with Real Music Recordings, it sounds pretty simlar to E-TCR. Neither of them is any worse at providing up with generic trance than Armind, or Vandit, for example.
ONION seems to have a point. However, there have been a few lovely new labels in the past year, most notably Intuition. New labels can break through from time to time, but vinyl labels tend to be good because they lose a lot of money if they aren't. Digital cuts so many costs that anyone can afford to chuck out rubbish, and it doesn't matter if it doesn't sell, because they haven't put much money in.
I can't say I care about the digital front, as I buy vinyl and will continue to do so as long as it's possibly to do so, but I can certainly see where you're coming from. Whether these labels are killing trance or no, there isn't a whole lot you can be doing about it besides voting with your wallet and not buying from them.
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Mar-12-2006 18:20
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PHg
Supreme tranceaddict
Registered: Feb 2004
Location: Netherlands
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Well, as has been posted in this topic already, a lot of the digital labels started recently are simply acting as a garbage can for tracks rejected by the big labels.
Obviously, some tracks are rejected by those big labels for not fitting within a certain niche (and those could actually be interesting), but the vast majority gets rejected for being plain old crap.
When it comes to trance, the new digital labels (I'm not referring to offshoots for existing trance labels or labels going digital -J00F- ) have an awful track record , to say the least.
On the other hand, when managed in the right way, these labels do have the opportunity to uncover that gem that could interest me. I just don't see it happening with the current digital trance labels.
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Mar-12-2006 19:43
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thoughtlessjex
Yakkity Yak

Registered: May 2004
Location: Chapel Hill, North Carolina
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| quote: | | Thats what turns an average DJ into a talented DJ... |
Exactly. And it's what makes listening the most fun. As much as I find the underground mentality ("It doesn't matter how good it is, as long as no one knows about it.") apalling, there is a certain appeal to being one of the first people to like a song. Personally, as a producer, I'd rather have my music gain popularity from the ground up; give it a foundation, rather than let it take root from above, whereby my fame will be completely dependant on it being further promoted by the names that got me there in the first place.
On the topic, though, I agree with Aquarian. I don't think the electronic music scene will "die." so to speak. It will definitely be very changed by this change. The industry, by which I mean established labels like Netwerk, Platypus, MoS (generally ones that have relied on vinyl for the past few years), etc. will feel a great deal of pain, for sure, but they'll adapt eventually, if very slowly. Essentially, there will always be electronic music, but it's popularity will simply become more dependant on internet savoir-faire than on radio, TV, vinyl or CD.
[edit]
I'll say, though, that I like the fact you implicitly question their status as labels. Personally, I don't see any reason to continue the "label" tradition. Labels came from a time when it was difficult for a single person to get recognized outside of their own town through their own efforts. Now it's easy for one person to show his music to someone on the other side of the world through AIM or Yousendit; they don't even have to pay money to promote and distribute. The label grows increasingly unnecessary for this reason. Artists shouldn't act as their own middleman if they don't need to. No one said it was wrong to just release music as oneself.
[/edit]
___________________

www.jexmusic.com - My website
Last edited by thoughtlessjex on Mar-12-2006 at 20:23
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Mar-12-2006 20:07
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