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| quote: | Originally posted by drgoodvibe
Remember boys and girls the club district has to cater to it's customers for their mighty $$.
Why do you think we don't see a whole lot of alternative media, music, etc... events anymore? Our entire culture has taken steps towards homogeneity. And unfortunately the HipHop, pimpstar, thug life, has become our mainstream. We are a pop culture.. so as business owners they have to cater to the masses. This is what people want! Supply and Demand! All the while the people are force-fed this tripe to increase that Demand and there is no end in sight, it’s a vicious cycle. |
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Ear To The Ground
Update - December 5, 2005
We understand that some members of the Toronto indie arts community are looking for information regarding refunds in the wake of the cancellation of Ear To The Ground. We apologize for the delay in providing information, but over the past few months we’ve had a number of issues, both internally and externally to work out, while trying to assess our position and paying back as many exhibitors and passholders as possible within a reasonable period of time.
When we started the festival, the goal was to put on a celebration of independent art and music that would challenge the mainstream. In order to fit with these ideals, our fundraising initiatives took on a more grassroots effort, the success of which was moderate – not unexpected for a first-year effort. As with any not-for-profit arts event, advance pass sales were a key part of our budget. Every non-for-profit arts festival relies on advance sales in order to help cover expenses and provide a barometer of potential audience attendance. Ultimately, those advance sales fell well short of budgeted requirements, regardless of the existence of other sources of funding. Poor advance sales have been responsible for the fall of many other festivals as well, both in and outside of Toronto.
Upon being presented with production bills in excess of what we had budgeted for, the decision was made to move the event from Exhibition Place, instead of cancelling outright, which, in hindsight, would have made more sense. Many artists and passholders were unhappy with the idea of turning it into a series of club shows, and rather than risk considerable financial losses, the decision was made, with heavy hearts, to cancel the festival.
Questions have been raised about where the money raised through ticket sales has gone. Ear To The Ground is a non-profit organization run entirely by volunteers, and none of the proceeds went to the festival staff or volunteers who contributed their time and, in some cases, their own money, toward getting the festival up and running. The majority of our operating funds went into paying deposits for the major musical acts, plus a considerable amount was spent on marketing. Some of the acts to whom we had paid deposits chose not to play the festival after the announced change in venue, but the deposits were not returned, and we cannot recover this money.
Putting on a festival takes a lot of time. Cleaning up in the aftermath of an event that, for the most part, did not take place takes even longer. We are committed to ensuring that every passholder and exhibitor who has requested a refund receives it. It should be noted that the majority of our passholders and exhibitors have, in fact, received a refund. However, due to limited resources, the remaining refunds may take longer than we had originally hoped, but they will be issued in due time. We will be in contact with all of those who are still owed a refund over the next few weeks, with the intent of paying them back as soon as circumstances permit.
We thank everyone for their understanding in this difficult time.
Sincerely,
The Board of Directors
Ear To The Ground Festival
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source:
http://www.eartothegroundfest.com/
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Palm Trees > Pine Trees , Sand > Snow
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