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Work isn't a democracy, if youre a public face for the company then it's really up to them to only provide the following things.
Protection from racial, religious or sexual discrimination
A safe, clean work environment
Protective clothing for hazardous or unclean workspace
Aside from that and the usual work requirements of getting paid and taxes, its really up to them what they want their employee to look like and if they don't like it, especially as a public image for the company, then they have all the reasons they need to make you conform to the uniform codes they lay down.
If they dont want your hair a certain way or piercings, jewelry or anything else, theyre quite within their rights to say 'no'
Its rarely personal and it varies depending on what part of the customer service industry youre in, someone hiring you as a bartender or waitress isnt going to care if youre full of metal if its an alternative nightclub, indeed they might even encourage it because that caters a little to the clientel.
People working in other industries which have a broader range of clients going through are more or less expected to just be a part of the furniture. Youre supposed to be as inoffensive as just being a part of the scenery really because it doesnt make people uncomfortable. As much as you don't think its going to make the vast majority of people uncomfortable with piercings because it's part of the scenery for where you live, you'd be suprised how conservative people can be amongst all age groups and if they don't like how the sales staff appear, then they will not be hanging around to buy stuff or as much stuff.
They don't want that.
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