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When people that don't normally listen to EDM, go to a club that has a good DJ spinning, they see the atmosphere and how fun it is, and a lot of people start to get into it more. Suddenly, some of them have gone a few times, and start to go more consistently, not just to hip-hop clubs. More people coming out, means more crowds, the club starts to make more money, more of these types of nights start to happen, and more DJ talent coming in.
Most people just haven't really been exposed to it that much, other than top 40 with some euro dance, and when they do get exposed to it, they start going to it more. It's something new and fun, and lets face it, it's much better than the hip-hop clubs bump and grind shit, and fights all the time lol.
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