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| quote: | Originally posted by stevėsto
dance music has had a lack of creativity for a while now. its bad enough when someone sits down and says they're going to make a dance track, but even worse when they say they're going to make a HOUSE track, or MINIMAL track, or TECHNO track. they are already setting boundaries and limiting creativity in the process. furthermore, the fact that an EDM scene exists in the first place is not good either. when a scene exists (for any type of music, not just EDM), producers make music to please people that are familiar with that type of music already. so its this cycle that builds off stuff that's been done before.
nowadays, techno is a bad word, and is used to describe "that repetitive shit" that is not hip hop/rock/anything on the radio with lyrics that dumb people can sing to. what ive realized lately is, these people are not dumb, WE are the ones who are dumb and have not realized we have "beatitis" or "beat addiction". people make a track with the intention of it being played at 4am at a certain setting, with certain sound system requirements, having visions of undergroundness grandeur.
what we all as djs and producers in the EDM scene need to do is step out of the scene and start hanging out with normal people. try to make normal people dance any way that you can. dont make excuses when the frat crowd doesnt like your minimal repetitive shit, try to understand where they are coming from and figure out how to make them move. everything is too underground minded and needs to be more sensible and have more variety, this will save it from sounding boring to the average listener. another thing that will save dance music is actual albums, a concept seemingly lost these days. why is there no producer out there that can make an album that has just about every genre represented? for example an album with a minimal track, a dnb track, a vocal house track, etc? is it because of the rules of the industry?
anyway, new thing lately seems to be live remixing/cutting up existing music to make new music like girl talk and believe it or not is the same thing richie hawtin does as well, despite having completely different sounds and audiences, their process is very similiar. the future also lies in indie rock bands stealing the 4x4 dance beat like chromeo, simian mobile disco, guns n bombs,
http://www.youtube.com/watch?v=Edykp_tRqUc
http://www.youtube.com/watch?v=kEfKBEWGQwg
http://www.youtube.com/watch?v=M0zrZSxJNU4
http://www.youtube.com/watch?v=UtmhGthP7vk
im sure those of you stuck in underground world will cringe at this, but remember where our music came from. it started with depeche mode, joy division, prodigy, and from there went more repetitive and further from traditional music forms. dance music needs a big reset button pressed on it, and that means start over from the beginning, start by making normal music again like the old days and then go underground from there. |
A couple things in response:
1. Techno was never a bad word. People that know what it is know, and that's what matters.
2. Telling djs and producers to be open minded is silly. Trying to appease to a "frat" crowd (I'm assuming you mean the general top 40/hip hop clubber) is the dumbest thing on the fucking planet. They tend to like regurgitated pop bullshit, the last thing I would ever want to do as a dj or producer is be lumped in with that lot.
3. Calling Guns N' Bombs, Simian Mobile Disco and Chromeo "bands" isn't fair to bands. They're live performers yes, but imo, a band requires actual instruments and more than two people 
4. "Where our music came from" and you use THOSE examples? C'mon man, they were super underground when they started. Do you think that anyone had any idea who Joy Division was when they were playing at the Hacienda? C'maaaannn
edit // I think the fact that everything is getting smaller and going back to the underground IS dance music's big reset button.
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