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The Behringer brand produces quality proaudio equipment and studio mixers like the DDX3216, V-AMP, B2031, GX112, MX3242X. This pro audio has been aimed at the producer/performer side of the music industry. These products received rave in the International Trade Press. Read Here
Recently they started developing mixers for the DJ. I think the DMX series came out in March 2002! As part of their marketing strategy, they decided to introduce a quality, feature loaded mixer, with a relatively low price. The goal is to get the Behringer name out there in the DJ'ing community. Unlike Numark, Vestax and Gemini the Behringer main revenue source is not DJ mixers. They do not need the same margins as other brands to turn a profit.
If you knew the production price of some top of the line Ranes, Pioneers etc., and the production price of Vestax, Stantons...the difference is less than 50%, but the retail price of Ranes and Pioneers are more than 100% more.
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