quote:

Originally posted by Jarvmeister At one time the Techs were a similar example, for the simple reason that all the clubs had them. And anyone who's used Techs knows that even though there are better decks 'on paper' with more tourque and what not, there's just something about Techs that will trounce any vinyl deck, forever, regardless.

Well maybe techincally better, but technics just got it so right (back in the late 70's) that everything else, including their own revisions, were just more bells and whistles added to the perfect solution. You don't need 4kg of torque to turn a 200g record. If you can't mix on 1210's, another brand of decks is not going to help you.

The difference is, that technics price and quality remained constant - there was very little fluctuation in the RRP over two decades and you just couldn't really get a better deal anywhere and people couldn't get away with charging over the odds because you could buy them very easily.

Pioneer on the other hand, adjust their prices based on popularity and are jacking it up at the moment because they are hurting on other business lines, including all the marketing they do to try to drown out the competition and failed concept products.

The other thing about pioneer is overpricing in the first place.

You can buy a technics 1210 mk5g (top line model) for under $550. A CDJ 1000 will set you back a minimum of $1400 and the CDJ1000 costs them less to produce.