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I have a few ideas... And this mostly applies to the US because well, that's where I live 
For the most part, people who are into EDM, are really into it. I'd say a large majority of people that listen to EDM listen to it almost exclusively and are very into it. They/We go out and find styles we like, radio shows, podcasts, etc that fit our EDM taste and listen to it, because we're into it, a lot, it's our hobby. Some people play baseball, we EDM.
Girls I seem to find, aren't into shit. Nothing. Most girls I know have no hobbies, no passions, perhaps a career-oriented life goal but other than that I can't think of a single girl that I know that has something she's into on the side. They're days revolve around looking pretty and going out on the weekend, where ever other people say the cool place to go is. Girls tend to be more followers than leaders.
People who listen to run-of-the-mill whatever is on the radio have litte preference. They like stuff that is familiar to them. Most girls, stemming from lacking a hobby, listen to whatever is on the radio or in mainstream media whether they actually like the music or not, they know it, it's familiar. And when they listen to music, it's just on, in the background, they talk over it, and it's insignificant.
I'll tell ya when I'm in the car with a girl/date, I tend NOT to put on EDM because I end up not listening to her because I get so focused on the music lol.
And on that note... I need to go join beamrider in Argentina hahha.
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