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idoru
You Can Call Me Al

Registered: May 2004
Location: Cascadia
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| quote: | Originally posted by get nyce
Well said all it's understood that branding isn't for everyone. i think in the statement we're making it's more about brand awareness since we've spent virtually no marketing money and are relying on word of mouth. The photoblog kinda explains it through visual art. Graf was a major part in this so throwing up a 'tag' or a name is the pioneer. Although not limiting to only that type of design, initially it does wonders for brand awareness. Most if any of the marketing is sticker bombing the city, we see BNE as a huge graf artist who strictly goes up snyping. Snyping/Sniping is putting up advertisements on walls/billboards at night with no consent.
We do have a full line coming that caters to cut and sow items, so parkas, zip ups, button downs, and most accessories that fall under 'fashion' will be coming shortly.
All of this was started with the intentions of highlighting photographic ability and word art (graf). There was no major capital invested, this isn't ran by a parent company, this is 2 kids starting something years back they just never knew it. So after 7 successful seasons, and now a major part of this team I'm helping spread the good word. And it's only now that we are pushing the next level and seeking media kits at large publications, online marketing, and actual metrics to gauge our sales.
I don't think I need to go more into it and can probably sum a lot of this up to surviving 2-3 years as a small business with some mass appeal. It's only now that we are looking to move on it as a serious business.
So this is probably as cliche as it gets (or clique) but support the small pop up businesses and fight the corporations. |
I was expecting a completely different response. Well-put, sir.
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Jan-27-2010 03:15
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EarnYourKeep
LIT

Registered: Dec 2001
Location: twentyonetwo
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Jan-27-2010 04:14
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Joss Weatherby
Banned

Registered: May 2008
Location: The Pacific Northwest, of course
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Jan-27-2010 06:18
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trunks1022
supreme vicodin addict

Registered: Jul 2003
Location: forest hills TA #?
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Jan-27-2010 07:37
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