quote:

Originally posted by Mad for Brad hard to tell. I think they enjoy the dongle aspect. But ya there is no reason why you would need those outdated video card chips from like 10 years ago. I mean lexicon released their reverb natively. Lets be honest, UAD is one of the few things EDM producers actually pay for.

Yeah I definately think exclusivity is a factor in its popularity.

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quote:

Originally posted by kitphillips I think the fact that avid just conceded defeat with pro tools is a good reason to reject any DSP hardware at the moment. I think if you bought a UAD today, you'll find in a year that they're releasing a native version cheaper.

I seriously doubt they will ever go Native, not when the platform is bulletproof from a cracking point of view

But i think they will have to reduce the price of the cards, if it was today and i didnt already have a Quad i couldnt see myself forking out for one

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they will go Native eventually as no one will settle for 515KB sample latency much longer. Just like SSL made the jump to Native. DSP power on those quad boards is only a fraction of what a modern PC has to offer, high latency because of the PCIe turnaround cycle.

Powercore is already nearly dead, SSL Duende DSP platform is dead, UAD will follow soon.

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My mate Steve thanks you for the input guys and is at the moment inclined not to go his original UAD route as he favours that new slate dynamics software.

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The best option, which most modern producers don't do because they are so lazy, is learn what each dynamics processing tool does to your mix and how to use it to your desired effect.

If you know how to do that, it would eliminate the need for having these marketing-manager's dream so called 'all in one' mastering suites that are actually no different than creating your own custom mastering chain.

It's completely pointless - STEVE - don't bother with it!

Instead, get yourself a good compressor (Waves R Comp or UAD is superb), a nice parametric eq - Sonnox Oxford is excellent, a good multiband compressor (again, waves C4 or L£ Multimaximiser is perfect).

That is all you need if you know how to use them.

If you can't be bothered, well then there's no hope.

Trust me on this one.

There's no such thing as a quick fix by using an 'all in one, and getting a consistently excellent sound.

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He is not looking for a quick fix magic box and he already knows EQ and dynamics very well. He will be mixing through a soundtracs desk and likely using dynamics and eq on each lane.

It does not hurt to have a decent transparant overall limiter such as Slate at the end though.

He is well aware that you can get everything right in the mix and all you really need at the end is a limiter if the mix is spot on.

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quote:

Originally posted by Raphie they will go Native eventually as no one will settle for 515KB sample latency much longer. Just like SSL made the jump to Native. DSP power on those quad boards is only a fraction of what a modern PC has to offer, high latency because of the PCIe turnaround cycle. Powercore is already nearly dead, SSL Duende DSP platform is dead, UAD will follow soon.

You think the likes of Lexicon, AKG, Studer, Manley etc would sign up to a platform about to go native only to be cracked shortly afterwards??? Nope, cant see that happening

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quote:

Originally posted by evo8 I seriously doubt they will ever go Native, not when the platform is bulletproof from a cracking point of view But i think they will have to reduce the price of the cards, if it was today and i didnt already have a Quad i couldnt see myself forking out for one

They said the same thing about digidesign never going native. In the end their product got cracked anyway and they were forced to, and they lost a lot of the good will of their customers too.

How long will it be before someone works out how to emulate powercore chips? Not long I think, at the end of the day they're just processors, and all processors are pretty much the same. And I'm sure they have documentation out their for those DSP chips, so it shouldn't be hard to do if someone could be bothered. I think no one has bothered doing it because they know that powercore/UAD don't really bring anything that special to the table above and beyond what waves, sonalksis, flux and other companies are already doing.

At the end of the day its better to have a good relationship with your customers that makes them WANT to buy your gear rather than forcing them to buy expensive, spave consuming, non portable DSP cards just so you can protect your product. Becausee then, you lose real customers as well as those who would have just cracked it.

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It's not even as much the cracking, it's the performance restictions compared to Native (latency turnaround times and such)
They loose ground. And those hardware vendors have jack shit to do with UAD's plugs, it's only a marketing ensdorsement. (and it's associated fees)

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quote:

Originally posted by Raphie It's not even as much the cracking, it's the performance restictions compared to Native (latency turnaround times and such) They loose ground. And those hardware vendors have jack shit to do with UAD's plugs, it's only a marketing ensdorsement. (and it's associated fees)

never understood the latency argument, never noticed any latency using UAD plugs, then again i dont do any tracking - what are the other performance restrictions?

And to say that the likes of Manley for example have "jack shit" to do with the Massive Passive, how else would they as EveAnna Manley put it "totally nailed it" ?

Anyways, we are all just speculating about UA's future, none of us really know what path they will take
What i do know is they sent a survey out some time ago asking various different questions so they obviously have some concerns

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quote:

Originally posted by evo8 how else would they as EveAnna Manley put it "totally nailed it" ?

Now my friend: THAT's what they call a marketing endorsement......

Native nowadays is really quick, 32 samples or less, UAD and other DSP based solutions are left to 512 samples or more (depending on the host system) the capacity of the DSP is futile, i.e. one could easily run 20 massive passive instances if it would be released Native.

It's a nice scheme, hardware vendors to cover their plugin needs by signing up with UAD. Exclusivity guaranteed, still feels a bit like hardware because of the dongle/pcie card. Saves them investing in resources themselves to cater for ITB needs (everybody in pro audio land wants a piece of the ITB pie)It's a perfect Plug&play proposition for esotheric vendors, who can now touchbase with new customers who would never been able to afford the original HW boxes

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