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| quote: | Originally posted by dj_orpheus
It would be nice to see the big name DJ's change their tune so to speak, but I really can't see that happening for a while.
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Do those DJs play hard trance because they really love that music, or because the club wants them to play that style (according to their music policy)?
Do the clubs think that because there are so many people who attend their regular events at which hard trance is played, that they believe such people really like hard trance? Maybe at the moment there is an "if it ain't broke, don't fix it" mentality with the established clubs like Sublime and Plastic. Maybe they believe hard trance still attracts a crowd, so why change when the money's getting raked in? In reality, I'm pretty sure there would be a significant proportion of people who care little about the music ("as long as there's a beat") and just want to be in a stylish venue with lots of supposed "cool" party people - I'm thinking especially of Sublime at Home.
However, the other side of the coin is that because hard trance is all that is exposed to the people, that's all they know and eventually they start to recognise tracks and start to like it. It's like commercial pop music. If all you ever listen to is commercial radio and you've never heard of trance, you'll probably start liking the pop, because you don't know any better and you have become comfortably accustomed to the mindset that has been programmed into your mind from the repeated exposure.
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I think the way to popularise it more is to have clubs that offer it as their main style. They have to make a dent in the big clubs numbers though. The only way this is possible, I see, if it ALOT of money is put into it. Taking on the big clubs would be a major task. It's good to see club nights like 5AM and Altitude but I think the production, promotion etc is too small. It needs to be in peoples faces. Constant, eye-popping advertising. Great venue/sound/lighting. Big name DJ's. It needs to become an established club. Not easy in this hard trance dominated scene. |
I totally agree. One of my dreams would be Sublime changing their music policy to have uplifting trance in the main room, with people who are very trance-focused, like the Altitude guys, running it.
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