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I'll give you this. The language used is rather elementary, but it's very purposeful. Rowling isn't naive - she knows that to make the books as widely popular as possible she has to make it both accessible and appealing to all audiences. To do that, the prose has to be somewhat simple.
What's remarkable about the books is the way that the characters develop and the story progresses between each volume. In other words, the continuity in the series is what makes it more than an entertaining foray into kid's stories about magic. The first two books are also fairly innocuous; the really neat thing she's done is have the books grow up with the characters. In other words, as Harry gets older, so too does the content. By the time you're at Book 6 and 7, it's very hard to claim that they're aimed at children anymore at all. The content is rather dark, and at times you get the feeling that Sartre would have been proud to call the work his own. Rowling does a good job of embedding existential questions into teenage coming-of-age angst. All this, of course, delivered in a semi-entertaining package with light humor spread throughout, and it's no wonder she moved copies.
That said, similar series of books such as "His Dark Materials" by Philip Pullman, which I still contest that you would really like, stand better on their own as more meaningful complex works. But even The Golden Compass and The Subtle Knife don't segue into one another as well as the Harry Potter books seem to. Rowling had a definite progression in mind, and the tantalizing way she strings the reader along in the first few years/books makes the climax and denouement all the more enjoyable.
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