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Not only is PVD supporting this commercial, songs by Felix da Housecat, Dj Colette, and other artists can be mixed on the phone as well. I think this is great...commercials have been keying in on dj'ing and such recently, like Sprite's Tropical "Remix." Maybe this is good...the scene needs to expand. It sucks because I didn't get into the scene until the past few years. Now that I appreciate and love it, there's only x number of miles I can travel and x number of shows available to me in a given period to visit a worthwhile event.
But keeping on subject - by selling this phone, people will learn of PVD and others and be inspired to listen to their music.
As for main stream techno, yeah, the majority of it sucks. But as for me, I'm extremely glad it's there...that's where I started out. I heard a few songs from Oakenfold that were catchy, learned of other artists (compared to whom, Oakie sucks), and kept building from that.
As for PVD becoming the next "sell-out," not likely. His upcoming CD doesn't include tracks featuring Nelly Furtado and Ice Cube (like Oakie's)...rather Jan Johnston - hardly a pop princess.
Besides, only those who are fans of PVD know what he looks like. The commercial simply plays his song, catches a glimpse of him driving by in a car, and promotes the phone - they aren't explicitly promoting his name. Most people don't even know who PVD is...nor Tiesto. Those in the scene have just seen their names for so long, they think of PVD and Tiesto as "main stream." Definitely not so.
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