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The cancellation of the Loveparade Berlin 2004 has now been confirmed. Despite several weeks of intensive negotiations and talks with potential sponsors, there is no funding in sight for this year's Loveparade. "We had to officially cancel this year's Loveparade on April 14th: But with the support of the Senate of Berlin, we had then tried to stage the event nevertheless," said Fabian Lenz, General Manager of the Loveparade Berlin GmbH in Berlin today. "Unfortunately, all partners involved had to realize that, at this point, a funding, due to the high costs and the generally poor economic situation, is impossible. We therefore finalize and confirm the cancellation of the Loveparade Berlin 2004." Prior to the talks, the Loveparade had tried for months to finance the event itself. "We have had intensive, confidential talks with current and new sponsors and have tried to find a financing since September 2003," said Fabian Lenz. The Loveparade Berlin GmbH had cancelled this year's event already a month ago as it was impossible to organize the event due to the missing financing. Since 2001, the Loveparade has not enjoyed the official status of a political demonstration. Due to the involved, additional costs, the event could not be staged with a balanced budget. The generally bad economic situation of the past years has also led to further losses of profits. "We thank the Senate of Berlin for its negotiations with sponsors, even though these efforts did not lead to the desired results," said Fabian Lenz, "even with the sponsors we could win for supporting parade, it would not have been fundable." "I regret the final cancellation of the Loveparade, particularly because of the hun-dreds of thousands of young people who were looking forward to the event. We had found a powerful, main sponsor, Samsung. Unfortunately, all other circumstances have prevented a general solution. We are glad that Samsung is prepared to commit itself to the success of next year's Loveparade. The Senate will be starting with its efforts for the Loveparade 2005 right away. We should now look ahead and use the time until next year," said Harald Wolf, Senator for Economic Affairs of the City of Berlin. He had managed the talks on behalf of the Berlin Senate. "Nobody should be surprised that an event which is burdened with basic costs for the Tiergarten park of more than 600,000 _, can only be financed with great difficulty," said Fabian Lenz. In the next few weeks, the Loveparade Berlin GmbH will be continuing the constructive talks with the Senate and all partners involved for the next Loveparade in 2005. "In the months ahead, we will also be working for a successful Loveparade 2005. We do hope that once again we can welcome hundreds of thousands of party guests from around the world at the Victory Column here in Berlin." In the meantime, the Loveparade Berlin GmbH, together with Berlin's clubs and event organizers, will be talking about alternative events for the party tourists, who are travelling to Berlin on July 10th 2004. Loveparade Berlin GmbH Tel: +49. 30. 30 88 120 Media Office Loveparade Tel. + 49 30 301 22 196

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