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my thoughts exactly...and different sized companies could contribute differently, with different "rewards". I think we *need* more private sector involvement. The various levels of gov't are NEVER going to come up with the money for significant expansion anytime soon...so bring on the companies with deep pockets!!!
Rogers, Bell, auto manufacturers, banks & insurance companies, sports conglomerates like Maple Leaf Entertainment, private investors, universities & colleges, retail giants (Wal-Mart, Sony, GE), etc.
In return they could get:
1. long-term, resaleable (with gov't/TTC approval) lease granting them naming rights for stations and/or entire lines (if the $$$ are right). This is already done with sports venues, sporting and cultural events, etc...so why not with transit?
2. a negotiated split of all advertising revenues in stations and suubway cars between the TTC and the investors.
3. retail opportunities in and around the stations controlled jointly by TTC and investors.
there are sooooo many possibilities to make this a more viable, attractive option...jeez, even revenue sharing for actual fares deposited at those particular stations, employee subsidy programs (eg. if Rogers put up money, employees ride at reduced cost, or free, whatever), etc.
The TTC and various levels of gov't need to get CREATIVE! Comparatively speaking, we have a decent, reliable transit system...but it's not 24 hours (which is *ridiculous*...even every 30 minutes overnight would be a great benefit)...and it's just not nearly adequate enough to service our growing population or convince people that it really is "the better way".
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