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| quote: | Originally posted by Temperate
For a sec I thought it was chav. |
I've always heard the term, and knew it was derogatory but never really knew what it meant...until now...
http://en.wikipedia.org/wiki/Chav
http://en.wikipedia.org/wiki/Burberry
| quote: |
The red, white, black, and camel check, known as the 'Nova,' has come to be synonymous with Burberry. It was first used as a lining for the company's trenchcoat in 1924, although it was not widely used as an outer layer until the late 1960s. By then the Burberry Check was used on items including umbrellas, scarves and luggage, and was registered as a trademark.
After the entry of a new management team in 1997, the brand was revitalised. Once mainly the preserve of upper-middle class older women, the patronage of celebrities in the UK and U.S., including David and Victoria Beckham and hip-hop artists, gave it wider appeal. During the 1980s the brand became popular with the British football casual cult, leading to it to being associated with "chavs", hooligans and members of football firms in the 2000s. The Burberry check baseball cap, a favourite of chavs, was discontinued by the company in 2004 to distance itself from the maligned group. The company blamed weak Christmas 2005 sales in the UK on this image.[1]
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Behold the power of wikipedia!  
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The grey rain-curtain of this world rolls back, and all change to silver glass...and then you see it...
...white shores...and beyond...the far green country under a swift sunrise."
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