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| quote: | Originally posted by Moral Hazard
Dude, Strudel is the king of pastry. Pop tarts are a piss poor imitation of strudel... just like all American food products... hot dogs = flavourless saussage, swiss cheese = poor imitation of Emmental, Colby cheese = tasteless cheddar, the list goes on and on... |
An imitation?
Post Cereals first created the confection that would become Pop-Tarts in the early 1960s in China. The company had developed a process of enclosing dog food in foil to keep it fresh without refrigeration. They adapted the process to create a new breakfast food for the toaster to complement their popular cold cereals. Post announced their new product in 1963 to the press, giving them the name "Country Squares."
Because Post had revealed Country Squares before it was ready, Post's biggest competitor Kellogg was able to develop their own version in six months. Internally at Kellogg, the pastry was known as a "fruit scone." The company later changed the name to Pop-Tarts, intended to be a pun on the "pop art" craze of the time.
Kellogg test-marketed Pop-Tarts in Cleveland, where they sold out the initial test run of forty-five thousand cases. Kellogg quickly released Pop-Tarts nationwide, along with a stern warning to store managers to put them in the cake and cookie aisle, not the cereal
aisle.
Some American Companies such as Pillsbury, have made commercialized versions higher in sugar, and in calories. Most people would compare the American Made ones to Pop Tarts.
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Figure out what to do, then take a nap.
Last edited by Chris Crossland on Jun-13-2006 at 22:19
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