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trancergry
tranceaddict
Registered: Feb 2004
Location: Orlando
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Vybe 107.1 also streams online at 1club.fm 3rd station on the left column. its pretty damn good! just got down listening to Ferry vs Armin at godskitchen in dublin ireland.
___________________
WARNING!!!! The drinks you may consume at my bar may
lead you to believe that your Ex-girlfriend is dying to for you to call her at 4 in the morining and tell her that you still love her.
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Jul-12-2006 09:46
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CHRles
Supreme tranceaddict
Registered: Feb 2006
Location: Nashville
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Jul-26-2006 21:14
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whatsupd0g
Senior tranceaddict

Registered: Apr 2006
Location:
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Radio stations aren't as interested in their ratings as they are in their advertisers. Without them they can't make money. Party was doing okay but the advertisers couldn't relate to their format, so they had to end it.
South Florida needs a dance station with fresh new music.. not burned out tracks and do-it-in-2-minutes top40 mixes. We also need a station with real, live radio personalities, not some cocky, over the top prerecorded messages bragging about how they don't have personalities to annoy the hell out of you. By making their oh-so-great claims they annoyed the hell out of me more than Lucy Lopez and DJ Laz arguing over what track to play next on Power 96.
Yeah dance music is great, but it's not the only great music of the world. The over-the-top mentality of Party 931 really turned me off and I'm sure it's what had the advertisers not wanting their commercials being played on such a lousy, bigheaded station.
On top of that, supporting gay and lesbianism from such an arrogant, over the top station was just the biggest cause for hilarity I've ever heard on the radio. It's like a gay guy coming out with a gangster rap song on why his rainbows have more bling than yours. Give me a break. It's almost as bad as religious hiphop music. Bragging about how many hoes they have, but they still can't bang them anyway hahahaa.
Despite their ratings, 93 Rock is a far better station as far as their format and design goes. I don't see how any advertiser would be ashamed to advertise on there. From the sounds of it, 93 Rock is here to stay for a while longer.
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Jul-27-2006 03:21
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antronx
Senior tranceaddict
Registered: Jun 2005
Location: Hollywood, FL
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| quote: | Originally posted by whatsupd0g
Radio stations aren't as interested in their ratings as they are in their advertisers. |
Higher ratings mean more listeners which leads to higher advertiser dollar. It would be stupid not to care about your ratings.
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Jul-27-2006 03:34
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CHRles
Supreme tranceaddict
Registered: Feb 2006
Location: Nashville
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Well, the problem with 93.1's current format is that Active Rock usually tends to attract blue collar young males who tend to be white. Now if their ratings were high the station would be doing okay revenue wise, but since this is a format that leans on young dudes who dont have a big disposable income, and since it's in a market where most people aren't "caucasian" then you've got a problem. You're having difficulties relating to the audience.
Now this by no means insiuniates that only whites listen to Hard new Rock, but it's not far off either. Just like most Country listeners are white (and over 30), or News/Talk listeners on AM radio tend to be old (in their 40s and upwards). In essence, 93 Rock doesn't have a big enough core audience.
If 93 Rock played Modern/Alternative Rock, and not just hard Rock, then maybe they'd be doing better. That is certainly the case in Los Angeles, where the population is almost as Hispanic heavy as Miami's and the Asian population is actually far bigger then it is in South Florida. And yet Rock radio is thriving out there. All one has to do is look at the ratings for 106.7 K-Rock (KROQ):
http://www.radioandrecords.com/RRRa...=8/21/2006&CE=0
So maybe if 93 Rock was a Modern Rock station (more Coldplay, less Metallica) it wouldn't be struggling.
If I'm not mistaken, in 2005 K-Rock Los Angeles
was the most profitable radio station in America (and probably the world).
Anyways, I think Dance radio's advantages are that its core aren't 12-18 year old kids (like some of the Hip Hop stations), the average listeners has a pretty good income or is a female (females in general tend to spend more then males, based on studies). So if you've got better demographics and decent ratings you can make do really well money-wise.
I agree though that radio stations need on air disc jockeys to interact with the listeners, and help introduce the songs.
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Jul-27-2006 04:16
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