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Of course it's objective.
The word excessive is objective. That's a fact. Disputing with it is like disputing whether the word "big" is an adjective. You're wrong.
Twice the national average was a bad example to prove a flawed statement. The rest of the country drink half the amount they should, in my opinion. By my definition, it's not excessive, by yours maybe it is. Therefore, excessive is an objective term. It is up for debate. We could take this a step further to say that I wasn't implying anything, merely stating a fact as found by national survey organisation MAFF.
I shouldn't really need to be proving this, it's the English language and excessive is an objective word, whatever context it is in - ever.
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