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| quote: | Originally posted by emc^2
tru dat, tru dat. Let's not forget the ever infamous "Betamax", "Memory Stick", "MD" (minidisk).... I guess Sony never friggin learns...
"The VHS format's defeat of the Betamax format became a classic marketing case study, now identified with the verbal phrase "to Betamax", wherein a proprietary technology format is overwhelmed in the market by a format allowing multiple, competing, licensed manufacturers. Sony's confidence in its ability to dictate an industry standard backfired when JVC, and parent Matsushita, made the tactical decision to forego Sony's offer of Betamax in favour of JVC's VHS technology. They felt that it would end up like U-Matic deal: Sony dominating, and they get the scraps. By 1984, forty companies utilized the VHS format in comparison with Beta's twelve. Sony finally conceded defeat in 1988 when it too began producing VHS recorders. However, Sony may be said to have had some small consolation in this saga as its Video-8 small-format videotape is essentially a scaled-down version of the Betamax, and Video-8 dominated the home camcorder format for the next 15 years with the rival VHS-C format only gaining a small market share before both formats were rendered obsolete by the digital MiniDV standard."
and...
"A multitude of technical drawbacks along with the proprietary nature of the Betamax format hurt it in its competition with VHS, in spite of the Betamax's superior video quality. Other proprietary formats from Sony, such as MiniDisc, MemoryStick, UMD, ATRAC and Blu-ray, have since been similarly criticized."
source: wikipedia
BLEW RAY will be yet another item on Sony's long list of superior technological devices that have flopped. You figure after all these years they'd learn. Oh well.... IBM thought so too. Look where they are now in terms of PC sales (not counting my favorite ThinkPad - which DOES RULE. tHE ONly IBM product that I can say safely "it doesn't suck")... The name alone will cause it to fail miserably in Southern US. I can see it now, redneck at walmart: "Um, do you have "BLEW RAY" version of 'Days of Thunder'?" - "Um... sir, I don't think anyone BLEW RAY in DAYS OF THUNDER. Could I possibly interest you in a 'Brokeback Mountain'?"
or
- "Hey Billy-Bob, I got that nifty BLEW RAY in PEE-ASS 3!"
- "Eww Bobby Joe, don't tell me you're one of them homosexuals that watches them gay movies with pissing!"
it will happen. I guarantee it. |
I don't know much about blu-ray, but I agree in so far as Sony has a stupidly short-sighted approach to developing technologies. It's a real pity, because proprietary issues aside, they are capable of producing some nice devices. I don't know whether it's their greed or their music and movie production subsidiaries that drive them to proprietary formats, but either way it harms their bottom line.
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