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| quote: | Beckham signing sends shivers through hockey-mad Canada
Thu Jan 11, 2007 3:03 PM EST145
By Steve Keating
TORONTO (Reuters) - David Beckham's signing with the Los Angeles Galaxy sent shivers of excitement through hockey-mad Canada on Thursday, triggering a spike in season tickets sales for a soccer team that have yet to play a game.
Within hours of announcement that Beckham had joined the Galaxy in a $250 million deal, Toronto FC said they had received hundreds of calls and sold 100 season ticket packages.
"The phone is already ringing off the hook, we've had over 500 calls this morning and sold another 100 season tickets," said Tom Anselmi, the vice president and chief operating officer of Maple Leaf Sports and Entertainment (MLSE), owners of Toronto
FC.
"There are very few players out there like David Beckham -- Tiger Woods, Wayne Gretzky, Michael Jordan, he's in that kind of class. It's great for the league.
"It's really great for the overall profile of the league and the overall credibility of Major League Soccer."
With Toronto sports scene dominated by the NHL's Maple Leafs and NBA's Raptors, Beckham's signing brought timely attention to the city's side as they prepare for their inaugural season.
Toronto FC will play home games at a 20,000-seat purpose built soccer stadium that will host the final of the Under-20 FIFA World Cup later this year and can now look forward to at least one assured sellout.
After the MLS schedule is released in two weeks, individual game tickets will go on sale and the Los Angeles game is expected to be an immediate sellout.
"It (Beckham's signing) is the type of thing that grabs the attention of everybody," Anselmi told reporters. "It's huge news for the league because he is that type of player.
"LA is going to be a better team and they're going to sell a lot of tickets in every town they're in. He is more than just a player. He's more than that. He's a sporting icon and a marketing icon."
© Reuters 2007. All Rights Reserved.
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