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I don't think all the people who say it have the same reason.
Some people just need an enemy. We don't burn witches anymore, and hunting down the commies is a little out of style. Going after the "racist," however, is very fashionable. Who can say what need this sort of behavior fills: perhaps it's a social or cultural phenomenon, or maybe it's just human nature. But to people prone to this kind of behavior the idea that everyone has a little closet racist hiding inside just waiting to come out is a very attractive one - it supports the idea that no matter how un-racist someone might appear on the surface, you won't really know until you throw them in the lake and see if they drown.
For some others it's merely a manifestation of their self-loathing. Religion is dying. Slowly, to be sure, but it is. Some people believe in original sin - to them it's the great equalizer (it's no surprise they come up short everywhere else). Other people have the same need, but they turn to racism instead. If they spend enough time trying to think about how they're racist, they're bound to come up with something eventually. It's a bit of a self-fulfilling prophecy. So they figure that the same must be true of everybody else. It's very convenient for them, they loathe themselves - they loathe all people in fact, though they'd never admit it even to themselves. But they don't loathe anyone quite so much as the person who is confident and secure. It's a comfort for them to think that deep down that person must really be a guilty, guilty racist (what could possible be worse!?)
Others still are just paranoid. This occurs mostly in minorities, although is certainly not exclusive to them. They are terrified of racism but they're also addicted to it. They need something to justify their self-righteousness, after all. It becomes a point for them to focus all their fears and insecurities upon. Rather than facing their problems, they blame the subtle racism they see as surrounding them. Rather than focusing on what they can do to better their own situation, they focus on the illusory crisis of their own ethno-masturbatory fantasies. In so doing they become the statistics that drive their paranoia to further heights.
Lastly there are those peddlers of shame and blame who need racism to justify their own existence. Racism is a career for many of these people - real and imagined. The irony of their profession should not be overlooked. They profess to be crusaders against racism, but they are wholly dependent on racism, or at least the perception of racism, for their own success.
The zealotry with which our society defends itself against "racism" is a religious sort of zeal, rife with all the illogic that accompanies most such crusades. Don't be one of the crusaders.
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