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Lokhèn
Senior tranceaddict
Registered: Aug 2005
Location: Lillehammer, somewhere near nowhere..
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| quote: | Originally posted by idoru
It has no selling point to the masses. It doesn't really have lyrics with any meaningful point (seriously, name me one great tune with meaningful lyrics) and the majority of society isn't willing to stay at a concert that is more than two hours.
Never has been mainstream, never will. Ever. |
Oh no ? Isn't mainstream when it's all over the top charts ? Thought so.. Back in '98-'00 trance was mainstream, several trance acts where on "top of the pops" and there was a lot of trance in the top charts all over. So trance actually do have mainstream appeal, though it was mostly radio edits, which goes against the whole concept of trance.
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Jul-06-2007 08:35
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Lilith
Meowsies!

Registered: Nov 2000
Location: Maximum Security twilight home for cats
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For trance to become popular in the US it'll have to change a number of different things to what it is now, even in it's current form of having a multitude of sub-genres.
1: Duration, cut it down to 3-5minutes for radio and TV play, it's not so much a case of the listeners attention span, but for the simple fact it's easier to program a set of tracks for diversity.
2: Structure, base the music around a vocal set, rather than the convention of having vocals as a supporting role as mostly just a chorus. It is very uncommon for instrumental based music to be popular from sheer airplay alone, for lots of different reasons, but mostly just simply because people like it.
3: Marketing, in order to reach a wider audience it'll have to be kicked aggressively into the mainstream where they can simply not avoid it. Much like how rap came to be in it's current form (for better or worse) with it's image promotion to have a greater focus than the actual content.
I don't think the vast majority of any of the trance genre really fits into the above 3 categories, unlike the popular DJ's that spin it who really do seem to be quite influential and well known outside the of the club scene. Not quite to the point where they're household names like Frank Sinatra, Elvis, Beetles, Led Zep or the Rolling Stones. But they are a lot more commonly known now than say back in the 90's. In Europe in that regard, it's not really that much different.
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Jul-06-2007 10:57
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