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Actually, when I come to think of it, this thread has a really good point behind it, even if Indus Creed wasn't making it directly.
Put simply: the fact that perfectly digestible and mainstream records that should be chart hits (and, as I've shown, were chart hits in the UK and Europe) are routinely ignored by both the record labels and the public in places like the US and Canada shows a cultural bias and intolerance towards electronic music.
Now the predictable answer is: "Who cares, fuck off, leave dance music to the underground" with the implication that genuinely credible, uncompromising and challenging artists will not get recognition, or will sell their souls in pursuit of money, success and untold wealth. To that I say: bollocks.
Credible, uncompromising artists can have mainstream success, in any genre. In rock music, acts like Pink Floyd and Radiohead have proved that music can satisfy the mainstream without being soulless or shallow. If a genre of music is given chance, then the more mainstream acts will only beget interest in the more accomplished ones.
I don't particularly like this "dance music shouldn't try and be mainstream" attitude. It's not that dance music should alter itself to appeal to the wider audience: as this thread points out, there are songs in EDM that should already appeal to the mainstream, and yet they are the subject of bias. The argument "nobody in North America likes dance music and that sucks" is not a call to water down dance music, it's a call for equality. A snobbish "us and them" attitude can actually be detrimental to the genre.
Why? Because it's encouraging a distinct split between underground and overground. Dance music used to have its Pink Floyds with acts like Orbital and Leftfield: cross-over acts that satisfied genre purists and outsiders alike, while doing unique, experimental things with the music. Where have those acts gone? Where's the "Leftism" or "In Sides" of the '00s? It's all either snobbish Kompakt crowds or idiotic electro-house tosh. There aren't enough acts any more who want to make genuinely interesting, credible dance music without getting stuck up their own arses, and there aren't enough acts who want to be ambitious and reach wider groups of people without using the most derivative tactics to get there.
Maybe the failure of the "electronica" push in America and the early-00s "death of dance" killed off the idea of just being an electronic artist, without having to place yourself on one side or another of a "mainstream/underground" divide. It's an alien idea these days for a dance act to succeed in one area and also the other. All the good musicians are so stung by the idea that nobody in the wider world will like them they won't even try. I think the genre's all the more poor for it.
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Mixes:
> Maximum Elevation [Progressive House]
> DI.FM 26th Anniversary Guest Mix [Progressive House]
> Live @ Dance:Love:Hub London, 11.10.2025
> Higher Peaks [Progressive House]
> Dance:Love:Hub Afterparty (The Return) 23.11.24
Like these sets? Come see me play live at Kibosh in Manchester: https://www.instagram.com/kibosh.mcr/
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