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| quote: | Originally posted by NuERA
I guess this is what happens when you keep making cars that nobody wants. Now where are the keys to my dodge ram? |
lol!
(so glad i drive a yaris!)
| quote: | Originally posted by exstasie
You also have to look at profit margins.
Sure, you could sell 10000% more cars then you're competition, but if you're selling all of your cars at a loss, then it isn't to smart is it. |
This historically (up to new realities they're facing now) has been what they've been facing.
All NA car companies have NEEDED to have their small (and usually shitty) compact cars, bc all the companies are held to minimum regulations on such things as fuel economy for example. The shitbox Aveo helps compensate for the Silverado (for example). too often w/ the Big Three, they never treated the compact/subcompact market seriously in their business plans... they were used for meeting certain requirements re: their overall fleet (such as the aforementioned minimum avg fuel economy their fleet had to maintain in america)
thus, yes, they sold their compacts at a loss essentially, bc they MORE than made up for it w/ their massive SUVS, trucks and full-sized sedans. that's where the money was so thats what they built (w/o trying to find ways to make the cheaper, more fuel efficient and practical cars cost-efficient to produce and sell in the north american market)
hahah, now, years later, its the reason for their downfall. how ironic.
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