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What they need to do is boost the image of those that successfully reformed if for nothing else but to give hope.
Every AA meeting has a speaker who was either a reformed alcoholic and/or drug addict. It's for everyone's benefit who's at the meeting but especially for those that have never been to one before because it's those people that are thinking of making a change that need the most encouragement.
They need to put these types of people on a pedestal (if they're willing of course).
Hell, if Scientology can exploit celebrities for their own gain, why not have a few celebrities come out for a more righteous cause such as AA?
The only problem with this of course is that AA is very strict regarding their associations and representation.
IMHO I think they really should do this as apposed to the status quo.
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"...End? No, the journey doesn't end here. Death is just another path...one that we all must take.
The grey rain-curtain of this world rolls back, and all change to silver glass...and then you see it...
...white shores...and beyond...the far green country under a swift sunrise."
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