After reading this thread it really shows how unfortunate it is that some people cannot think outside the box. The Audio Academy is an amazing way to put on events for MANY reasons. I have been in the promotion industry for over 5 years now and some of the main things I have had to deal with is how to fill a venue, hire a promotion team, as well as how to keep the DJs happy. The AudioAcademy has come up with the perfect strategy for this. It is a team of DJs working together to fill a venue so they can then spin in front of that audience. Not only are they working together to fill the venue, they are working together daily on music production, remixes, studio tips, and exploring all sorts of music genres. Not only are DJs getting involved, up and coming indie bands are as well. This allows for different music markets to experience each others sounds. It is very rare that you would have an indie band crowd stick around for a DJ driven event such as Hatiras. But there were over 50 people who came out for the opening band and then stayed the entire night with a full room of people to have their minds blown by one of the top DJs in Toronto. This is a win win for all up and coming artists in the industry. Besides all the knowledge being shared in the group, experts are brought in to give them feedback on their tracks. The problem with todays industry is that all DJs are competing AGAINST each other to be the "best DJ in the world." This is where you have a it all wrong, The AudioAcademy has formed a collective of DJS to work TOGETHER to be the "best DJs in the world." I have witnessed the formation of the AudioAcademy and the collective of DJs since day 1 and I can only say good things about it. I have also seen DJs who joined 2 months ago (who weren't that good) and are now producing/DJing to a level where I would hire them for my events. I have been at all the events AudioAcademy is done and know exactly how they are run. If you have any questions please feel free to message me about this. I do over 4 events a week in the tri-city area and Toronto so have a lot of experience in this industry. If you are a DJ that wants to get a head start and your foot in the door, tired of local promoters fucking you for a dollar, and want the option to be part of something special the AudioAcademy is the way to go.

E: [email protected]

if you dont mind me asking, which dj(s) are the most successful of your academy program?

The entire thing is a scam and the more they talk on here the clearer it becomes.

As Brennen said a DJ's job is to DJ not be a promoter. Any smart DJ would promote himself anyhow to his friends. Working as a collective isn't a bad idea but this just reeks of scam. This seems more like a school for DJs then anything else.

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Scott has been introduced to the rave scene, and Ecstasy, by Craig. The two of them go out on the weekends, with some of Craigs friends, and stay up all night, dancing in a drug-fueled trance.

Last edited by Moral Hazard on Apr-26-2011 at 07:48

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Originally posted by Brennen If you want promoters hire promoters. A Dj's job isnt to promote the night but to make people dance or in the case of an opener, set the mood. With that said, it doesnt mean the dj just sits a home waiting to play. They should push the night as much as they can...but like i said...they are NOT promoters

Couldn't have said it any better myself!
Summerlover also has a point, in a way, it's a bout who you know, not what you know. As long as you're going out and trying to make a name for yourself and talking to the right people the opportunities will come!

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I've been preaching the whole DJ's shouldn't be responsible for sales thing and everybody told me it was expected for them to bring in ppl...

Now you're all saying what I was saying in the first place???

sheesh...



What happened to talent being hired because they were talented. Known or not...

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Originally posted by chinamon chinamon is INCH MOAN. LOL so fitting.

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Originally posted by VDub I've been preaching the whole DJ's shouldn't be responsible for sales thing and everybody told me it was expected for them to bring in ppl... Now you're all saying what I was saying in the first place??? sheesh... What happened to talent being hired because they were talented. Known or not...

Promoters still expect DJ's to bring people. They just shouldn't rely on them for sales. There's a difference, small, but different.

Why book an amazing DJ that brings 5 people, when you can bring an average DJ that brings 100? I see your point, I agree with it, but you work in the industry, obviously that's how it works... or I'd be headling at the Guv by now!!

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THIS THREAD NEEDS MORE THRILLSEEKA!!!!!!!!!!!

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No grown man listens to trance!!!!!!!

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Originally posted by Mortyman Why book an amazing DJ that brings 5 people, when you can bring an average DJ that brings 100? I see your point, I agree with it, but you work in the industry, obviously that's how it works... or I'd be headling at the Guv by now!!

It's such a stupid thing but yah, it's the way it is these days..

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Originally posted by chinamon chinamon is INCH MOAN. LOL so fitting.

In a perfect world the most talented DJs and Artists would also be the most successful, however in this Industry its not. Thats why you have celebrity DJs like Pauly D getting paid $20K for gigs, and other lame celebrity DJs getting huge bookings just due to their popularity.

I agree that it shouldn't be like that, and have been in the scene for our 14 years, and love DJs from all genres from seeing them at big raves, clubs or in smaller venues, and get frustated at times that I never get to see some of my favorite DJs perform in Toronto. A lot of the time its simply because no promoter see's a viable market for a successful event for that artist.

One of the best pieces of advice that was given to me a successful international touring DJ, who's been in the game over 15 years on this subject is that they call it the best sellig author, not the best written author. DJ bookings aren't always based on talent, but if you have talent and can create a following of people that support your music, then you will start to be successful.

Look at Joel Zimmerman aka deadmau5. No one had really heard of him 5-6 years ago, and he was probably trying to get gigs when he was producing DnB that wasn't that great, without any success. Then he starts producing electro and prog, with a new sound, and lets his true producing talents out, but his success is very much due to his savy marketing, branding and promotion strategy that had enabled him to fully differentiate himself in this market.

And to be clear we do have well known promoters working with the Audio Academy, so the DJs aren't the only ones selling tickets. With so many events going on these days, DJs are expected to promote the events they are playing and help to get people out, thats the nature of the business. If you want to play a gig where you don't have to worry about promoting as much, then you can play an all night small lounge or bar by yourself for 4-5 hours for $150, without any headliner playing after you. Which I have done before, and can be good for building up DJ experience early on, but not great if you want to become an artist.

Just my 2 cents

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Originally posted by jlraudio

How many alt's do you have?

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Mortyman, what do you mean by alt's?