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I guess but we have plenty of other sports here that people follow. Rugby has 2 codes, cricket, cycling, tennis & many more, people follow a shitload really. I understand the point about the needing of parity but how long do you think it's needed for? I'd also say that Canada at least has a load of 'soccer' fans, half of the girls from my brothers school play football at least once a week and some can even kick the ball Popularity wise, it's getting there but they need teams they can fully relate to who can compete with the other ones they know, so there should be a masterplan for the league at least to grow, doing so sustainably but also in quality.
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