If I might chime in (and I apologize if I sound arrogant... I don't mean to - I'm just trying to be as direct and honest about how I do things here)...

Few years back, when I was much greener behind the ears than I am now, I released tracks under a couple different names, to try and differentiate between the different sounds/ styles I was making.

Later, I retired one of the aliases because it was starting to confuse fans.

When I did collaborative tracks with my brother, we created a single joint alias, so that he would receive more of an equal credit for a release than if we'd done a (Dawnchaser feat.*****) type of arrangement.

In the last couple years, I kicked up a new alias for a radically -different- style of trance (psy, as opposed to hard epic or progressive trance), mostly for marketing purposes, but also for certain artistic reasons (Dawnchaser was always meant to be more of an adventurer type of act, and Amiranu is more earthy, weird, and psychedelic, and tribal-like). I retired the old second alias I had, because it wasn't a sound I was vibing with anymore.

Labels don't really give a shit WHERE I release different tracks (as long as it's not the same track on 2 labels, for obvious reasons), but for the sake of not being confusing when approaching labels that release radically different styles, I keep my act names separate, so a psy label doesn't go asking why a euro-trance producer is sending them morning psy demos, and a hard trance label isn't scratching their heads at a facebook page full of photos of me DJing shirtless at a psy festival.

As such, I have a number of tunes under the name Dawnchaser spread out across several labels. Amiranu is also on a couple labels, and because I retired the old alias my brother and I used to use, I'm giving us a new name (for a new sound), and sending our new demo to a whole different set of labels.

It makes event promoters more comfortable too. With only one name, they know who and what they're booking for a DJ/live set, if your name has certain associations with it. When I get a booking for Dawnchaser, people know they're getting trance/breaks/prog/dnb. When I get booked as Amiranu, people know they're getting progressive/ morning psy (on rare occasion, DawnIranu gets booked for trance vs. psy, which is fun, but infrequent). Promoters feel safer because they know what audience I'll be targeting when I promote the show, and they know what to put on a flyer.

Within my main euro style act, I'll give more creative Mix name suffixes to tracks, to help fans and DJs keep better track of what's what. Gone Fishin' Mixes are more chilled out 128-133 bpm uplifting trance. Gone Campin' Mixes are more techy progressive type stuff. Adventure Trance Mixes are hard/ epic trance. Spirit of Adventure Mixes are breaktrance. etc.

Most artists now don't do that. But as you can see, it makes it simpler for people trying to find my music if I minimize the number of names I produce & DJ as - then get more diverse on Mix names. It keeps the sounds overall diverse, and searching for my music simple.

So, those are some reasons why producers nowadays tend to stick to one alias, rather than 10 bazillion.

At least, that's my take on it.

Any other producers out there wanna chime in with their thoughts?

___________________
How is a raven like a writing desk?

Well, both tend to make horrid screeching noises and scoot across the floor when I try to have sex with them.

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