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As a promoter (and long time fan) it isn't always the fans fault for not supporting, but usually it is. I couldn't afford to fly around every weekend for every event that I liked and I imagine it's the same way for a lot of people. It's an expensive hobby, and much akin to why fans started downloading most of their music instead of buying it. We rely on our local promoters to bring big talent to us, so we can afford to support more often.
I've been dealing with South Florida clubs and venues for the past four months trying to finalize the details for my Ferry Tayle event (and it was eventually a much larger event, but overhead changed the game). In that time 4 other promoters from different states booked him in a month or less. The community down here may be demanding certain acts, REAL trance DJs, but the numbers show otherwise.
These venues are wanting $5,000 to $10,000 bar guarantees for Fridays and Saturdays, because they know these artists won't sell, and it's not profitable for the promoters to promise that. It's expensive to fly in international DJs and then on top of that we have to pay the bar at the end of the night (let's be serious trance fans don't buy alcohol) so the overhead for the event sky rockets.
Aurora Events is an offspring from the Esscala mentality. I know them all personally, I'm good friends with the owners of EDM NYC and USTM, as well as being a member of innumerable amounts of trance communities as a whole. This past WMC I spoke with them all, we laid out a plan, and we're attacking it. The sad truth is it took months to even get a venue to give us a chance. And trust me, the venues are VERY hesitant. Why bring in a Trance DJ who's only going to attract 200 people and sell $1000 in drinks when we could bring in a house DJ who's going to bring 2000 people, sell $20,000 in drinks, and do it consistently?
I made a promise to myself and to the fans when I launched this endeavor. As long as the fans support it, I'll continue. I need you guys to help me make this successful. Miami is one of the toughest crowds to break but we CAN do it. I already have a venue who WANTS us to succeed, he WANTS a change of music and vibe, he WANTS our more awesome and mature crowd, but he also has to stay profitable. And in this business, all the risk is on the promoter.
I'm not trying to sell you Markus or Armin. They don't need my help. There are ton of talented, real trance djs who do though. And those are the guys I want to bring you.
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