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imabug
Junior tranceaddict
Registered: Apr 2002
Location: Sydney
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Two choices:
1. Be a sellout and get lots of cash
2. Don't be a sellout and stay poor
Which one will you choose? I know which one I'll choose...
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Feb-20-2004 03:39
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muli
****

Registered: Oct 2003
Location: Sydney
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speaking of brands in sydney.
Look at the most succesful nights/events.
Sublime, Fuzzy, Plastic, Utopia, Transmission, Beatdivision (not beatdivision its self but the parties it puts on e.g. Gods Kitchen, Slinky, Two Tribes etc..)
Why are these so popular? Because they are seen as the place to go! Why? because they have built up their name so much to the point were people see a fuzzy party and go "man its a fuzzy party, lets go" they have nfi who is playing tho.
Also how many people do you speak to who are new to the scene or not even in the scene and they will ask "do you go to sublime?" or "do you go to utopia etc..." People who just wanna go out for a night will go to subbies because thats the first thing that pops into their mind.
The same goes for Gods kitchen, gatecrasher etc.. its all people know who are not into the scene fully.
It cost about $50,000 just to use the Gods Kitchen logo at a party like two tribes etc.. and i suppose its worth it for promoters.
So after all that crapping on Its all about BRAND recognition!
So yea if we could use the GK name some how at gas, space etc.. on a regular basis, u would probably get big crowds!
___________________
www.djmuli.com
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Feb-20-2004 05:12
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