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R!CH
check signal

Registered: Sep 2004
Location: potrero hill
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Nov-21-2005 23:04
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Groundhog Boy
Stupidity Offends Me

Registered: May 2005
Location: New York, NY
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Re: Why EDM will NEVER break america...imo!
| quote: | Originally posted by djpaulc
After reading the post about Tiesto in America i decided to set up a similar post. I don't mean to generalise or offend anyone in here but from the media we get over here about america and its teenage music buying public, most of these teenagers seem like tossers.
From all of the american shows on MTV, VH1 etc. I have never ever seen a nation dominated by such an annoying bunch of style and image obsessed teenagers. I don't know whether the american teenage public are actually like this but from what i have seen, there are 3 main groups of teenager in america - the 'home-boy' type for the lads, the 'oh my god' type for the girls and then the goths. They are all caught up in an image obsessed nation and feel that they have to be the same as everyone else.
Firstly for the boys, they all seem to have the 'I'm a rapper' metality. Its grand that black culture i dominated by this but white culture as well?! White teenagers talking like they are all from the bronx saying things like 'Holla', 'Its your boy' etc...etc...et-fucking-cetra!! Using their hands to help explain what they are saying, as if they were rapping! Using lingo such as 'rims', 'hoes' and 'bling bling'. In one way, it shows the dominance of rap and r'n'b in todays world but seriously, it is getting out of hand.
For the girlies, it seems to be either the rap lingo or the 'oh my god' style. I can only pressume the 'oh my god' style has come from the pop culture i.e Britney, Christina etc, such programmes as 'Friends' and films like 'Clueless'(ironically titled), where they constantly put the word 'like' between every word. They dress like their fav pop star, dye their hair like them and their is actually a programme over here where some of them actually pay thousands on surgery to be a replica of them!!
These 2 stereotypes together with the goths is the very reason why EDM will never, ever, ever become mainstream. There is no EDM lingo for them to talk, no EDM style clothes for them to wear and thankfully no general EDM image for them to imatate.
Most of the americans who i have ever met haven't been like this but it is still the way that teenage america is portayed over here, so imo EDM will never take off there. Is it actual like this and do any of u think that EDM can take off over there? |
Interesting analysis. You'll definitely find a decent percentage of Americans who fit the mold that you're talking about.
Now, aren't all Irish people drunks who like to fight after soccer games or are members of the IRA who fight over which branch of Christianity they think everyone should follow. And everyone's always after "yer pot o'gold" (or in America's marketing world, your Lucky Charms)
Stereotypes are fun, right?
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Nov-21-2005 23:30
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TrancEuphoria
Senior tranceaddict
Registered: May 2003
Location: calgary, Canada
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I have been to the states a bunch of times. I am bombarded with american media all the time, being just north of the border in Canada. There is this huge marketing machine in America and I don't think EDM fits into it. Some poeple from the states think the music is "gay", "lame" because it hasn't been marketed as cool. Its not as bad in large centres, but I think that if people where fed EDM 24/7 on major music channels there would be more iterest. It seems that whatever is on the radio or on T.V. is easiest to receive so why bother with any other kind of music.
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Nov-22-2005 05:58
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R!CH
check signal

Registered: Sep 2004
Location: potrero hill
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| quote: | Originally posted by TrancEuphoria
I have been to the states a bunch of times. I am bombarded with american media all the time, being just north of the border in Canada. There is this huge marketing machine in America and I don't think EDM fits into it. Some poeple from the states think the music is "gay", "lame" because it hasn't been marketed as cool. Its not as bad in large centres, but I think that if people where fed EDM 24/7 on major music channels there would be more iterest. It seems that whatever is on the radio or on T.V. is easiest to receive so why bother with any other kind of music. |
edm hasn't penetrated the mainstream in america because there's virtually no room for advertising and if you can't get several big corporate sponsorships, your 'project' won't survive a fiscal quarter when you already have a cheap cookie-cutter cash cow in pop music. mega corporations like clear channel don't care about good taste, they care about good money, and if that means playing ashlee simpson 8 times a day, that's what they're gonna do. it's these corporations that really have control of what mainstreamers like. until someone develops a creative way to make money with edm, you're only gonna hear about it from these guys anecdotally.
there's several other factors too. cultural masculinity is much higher in america than pretty much all other nations. if the music isn't centered around money, drugs, violence, and bitches, it won't appeal to society's lowest common denominator. teenagers are also the highest targeted consumers in the massmedia, and most people don't develop a taste for electronic until they're 21 and been to a decent club with good acts.
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Nov-22-2005 06:28
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