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Agreed.
Don't get me wrong - I am very new to vegetarianism, and am incorporating it into my life at the rate that is comfortable and manageble to me. PETA goes wrong because it is SOOOO over the top, what they want from people and how they go about trying to change behaviour. Shocking images don't make people think as much as they make people turn away. It is silly, but people need to gently understand the consequences of their actions on this topic, and there are many other vegetarian awareness campaigns out there that are successful because they go about their business in a much more "tame" sort of way.
Personally I stopped eating meat as an experiment to see how meat was affecting my stomach problems that I was having - and I feel much better. But as I continue with it, I've done research into the other consequences of an animal diet and while I don't claim to be perfect, I think organizations like PETA need to recognize that even people's small changes (like mine - I still consume dairy, I haven't thrown out my leather purses) are making a difference.
sorry, that's my rant...
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