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Re: MMMMMmmmcDonalds...
| quote: | Originally posted by DuMonde TrAnCeR
> 28.McDonald's uses a computer program called Quintillion
> that uses satellite imagery, GPS maps, and demographic
> tables to automatically site new restaurants. As one
> observer noted, McDonald's uses the same equipment
> developed during the cold war to spy on their customers.
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ROFL I only just noticed that bit!!@
I work for a market research company here in Australia, and we're currently doing some research for McDonalds. Our interviewers stand in the store and ask customers a bunch of questions .. stuff like where they've just come from, where they're going to after McDonalds, what streets they are using, how long ago they decided to eat at this location/time, etc.
Sounds like to me like this data will all just go straight into their Quintillion database and be used to site new locations 
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