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Of course everybody that wants a massive and answers on the Stereo topic will say that people are ready.
They just want a massive and actually don't care of the suicidal economics behind it. You will get all excited because 20 people answers yes and you will barely get 900 people with a line-up like that:
TIGA
ADAM BEYER
CLIVE HENRY
AUDIOFLY
MARTIN BUTTRICH LIVE
JORDAN DARE
Not to diss the line-up, it just doesn't work.
Even if you get Papa Sven in there, you really think you will suddenly see 5000 + numbers? no way.
Fact is, considering everything that happened recently...
A- People don't trust new massives. Too many have been canceled, moved to other smaller and less interesting venues, or the attendance as been too low.
You can say whatever you want, even Sasha and Digweed, as good as it was, didn't bring the numbers expected at Forum Pepsi. Everything that tried to replace Cream was a failure.
B- Meaning that people won't buy any tickets in advance, because they are not stupid, they have been fooled too many times.
So NO pre-sale money coming in. The promoters better have some huge balls and some huge $ back-up. Probably the reason why there as been so many changes of venues recently.
When I did RM11 at Forum Pepsi, the set-up and night costs were more than 70,000$. And I didn't have any DJs over 2000$.
C- You just don't come out of nowhere and do a massive. You build something solid first. You build trust. The huge success of smaller nights can justify a bigger event. Right now, afterhours are doing sometimes ok, sometimes good, sometimes bad.
DON'T get me wrong, I'm not saying Stereo doesn't have a good rep, FAR from that. But when 514 started massives, don't forget that it was hard to even get in Sona. There was a LOT of people in the scene back then.
The only guys that I could see pull off something similar to a non-commercial music massive would be a collaboration with Mutek and Piknic. They have the reputation to get a big name event like Timewarp. They have the numbers. As we speak, they are the NEW thing.
And that is what you want to build bigger events on. What is working so well right now, that you can actually go bigger. Not the other way around.
Stereo, Circus, or whatever entity that would want to step into the massive arena as to make sure everything is rock solid before. Very strong numbers.
Right now, with the city closing in on permits and the highs and lows of the club scene, I wouldn't do it. Even if I had 200,000$ in my pockets.
Last edited by Ravemontreal on Apr-30-2011 at 18:09
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