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| quote: | Originally posted by Looney4Clooney
i just think the focus should not be on djs fragile egos. Djs that think having some secret track will somehow make them better is just fucking retarded in this day and age were anyone can make their own personalized edits of released tracks. You don't need promos to be different. I'm still surprised people do promos but i suppose it is an acknowledgement that the dance scene still hasn't figured out that the market they should be selling to are normal people , not djs.
except for the old crowd, nobody cares about djs mixes. Most people want to be their own dj. The radio shows that do well are the ones that play and name. Continuous mixes have a very small demand among the market you are trying to reach. But that is what makes it so confusion in that were as normal people did not have access to the music and needed the dj and bought the compilations, the music is now available in theory to normal people making the dj largely irrelevant unless the are acting as more of a broadcaster yet people seem to only know music via these djs that don't really make it accessible as much as they could or should.
People go to a skrillex show, they assume the tracks are all skrillex. that is just how most people think. THe producers are also at fault marketing themselves as producers rather than artists or bands. People don't know what the fuck a producer is. And artist or band is something people get.
The dance scene has two economies. The one making money which has little to do with music. That would be the corporate hype machine and they do great. Then there are the people doing the music and most of the labels they are on that are so clueless as to the amount of lost sales they are enduring by realizing it is no longer a dj driven market. The scene needs to realize the dj is not the primary audience and that they can sell directly to the end user without the dj. The fact that most EDM artists are not on itunes is pretty incredible. Ask anyone that isn't an EDM nut ie the average person that hears a dance track , doesn't know the genre but still wants to buy it, which i would say is almost everyone and they will not know what the hell beatport is. it is so inconsequential and small compared to itunes that to not be selling on itunes shows how completely incompetent some labels are. |
very intuitive analysis of what's happening..
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