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DJ MG
Smili-E-Addict

Registered: Apr 2001
Location: TORONTO/MISSISSAUGA , CANADA (YEmEn E)
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Aug-02-2001 10:40
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SeeK
Addicted 4 Life

Registered: Feb 2001
Location: Australia
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Aug-02-2001 13:27
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Renegade
____________/

Registered: May 2001
Location: Prague, Czech Republic
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Leigh, I can tell you exactly why we can judge it already. 
If BT does decide to do a track with Brittney Spears, then we can immediately assume the following two things:
- Firstly that BT is not going to have a great deal of input into the creative process. If he were to demand the ability to do what he wanted with the track, Brittney's managers would've pulled out immediately, because the last thing they want to do is take a risk with the track. They don't have time for art, they only have time for money.
- So, as a direct result of the above point, this track will undoubtedly be every bit as commercial as the N-Sync track., and every other piece of pop trash on the market
Now I'm going to try and make myself as unambiguous as possible when it comes to explaining what "commercial" means. Commercial has become a word that we use far too often with regard to music, but it should only really be used where the main aim of the track is to make money. Not to pleasure the writer or the listener, not to produce a piece of art, not to inspire people or to fill them with emotion, but to shift as many pieces of digital plastic discs as possible. Seeing as "pop" music sells the most CD's, and teenage girls represent the vast chunk of these sales, we immediately have a lowest common denominator. The key, then, when you release a piece of commercial music - which, if you remember my definition, exists only to make money - is to make sure that you don't lose the teenage girl "lowest common denominator" market. It doesn't matter if no other demographics buy your cd, so long as this one does you're on you're way to a small fortune.
So how do you make sure that your track appeals to the lowest common denominator? Two things that I can think of: simplicity and familiarity. Simplicity because teenage girls (for the most part) lack the sensitivity, ability or cognitive ability to be able to extract meaning from complex music (i.e. they need the words to tell them what meaning they should get from the music) and familiarity, because if you try to do something new, it's likely to go over their heads, and they'll just think "I don't get it, I don't remember MTV telling me that this type of music is cool, so I'd better not touch it otherwise my friends won't think I'm hip anymore".
So this is the territory that BT is going to have to negotiate if he collaborates with Brittney. No room for creativity, he must produce a track to a moulded formula with little room to manouvre, that appeals to teenage girls and not necessarily to anyone else. You tell me if you're still thinking it could become a progressive-thinking trance stormer, Leigh. 
So, if you agree with the logic above, we can expect a fairly mediocre track as a result of any collaboration between BT and Brittney. Feel free to tell me if you think I'm wrong, but if we get anything else I'll be very suprised. 
Last edited by Renegade on Aug-22-2001 at 14:54
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Aug-22-2001 14:48
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Renegade
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Registered: May 2001
Location: Prague, Czech Republic
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Oh and you mentioned the A&B remix of Madonna?
There is a big difference between remixing someone and collaborating with them (and their managers, writers, producers, accounts etc.) from the very beginning of the creative process.
BT is tied down because he has to produce a track to the conventions that Brittney's management and record label are interested in, not the sort of track he would normally (i.e. money aside) be interested in producing. They're not going to let him take Brittney aside for a week or two (when she could be making money for them) in order to produce something for arts sake, that may not even make it into the top 40. Collaborating with an artist from the beginning and conforming entirly to their standards just so you can get your name on the record sleeve next to theirs is called "selling out". Because BT has sacrificed his values just to make a bit of a name for himself (best case scenario) or to make a lot of cash for himself (worst case scenario) is selling out, there really is no other way of justifying this....... though of course BT is trying to justify what he's done with N-Sync as a purely artistic move (because they are "cool people", afterall....) which is the main reason why I'm so pissed off at him.
Now the difference between this and doing a remix is simple: while here you are very constrained in what you can and can't do, with remixes you can basically do whatever the hell you like. Just think about all those Vengaboys remixes that sound nothing like the original. This is still art because you have absolute freedom to put whatever take you like on the track: regardless of how much you are getting paid, it's pretty difficult to say that you're selling out if what you're producing is genuinely a piece of music that is still representative of your values and was exactly the kind of sound that you would have wanted to produce if money wasn't an issue. A&B had an absolute freedom to put their own spin on the Madonna track (i.e. apply their own values to it), so we can't really say that they're selling out because their production was true to their previous works, so, presumably, was also representative of the kind of art that they are interested in producing, while remaining true to themselves as artists. We can't say this about BT and his N-Sync production.
| quote: | | theres too much of this cheesy shit around and its beyond me how people can possibly like it. |
So what exactly do you describe his last piece of work as then? The future of trance? A forward-thinking progressive masterpiece? I certainly wouldn't. In fact, ironically, I'd call it "Pop".
I have no respect for BT anymore, the guy sold what he believed in to get his name on a pop cd, and if he wishes to do that then fine, but I sure as hell have lost enough faith in him to be certain that I'll never buy anything with his name on it again. I mean, it's certainly not like he needs the money anymore.......
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Aug-22-2001 15:15
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