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http://www.miami.com/mld/miamiherald/10904886.htm?1c
Posted on Tue, Feb. 15, 2005
Party 93.1 switches to rock format
BY CHRISTINA HOAG
[email protected]
South Florida's dance music station Party 93 is now a rock and roller. The station abruptly switched formats late Monday and is now Rock 93.
The move comes three days after Clear Channel flipped its progressive rock station WZTA 94.9 FM to Hispanic urban on Friday, leaving fans of new rock groups such as Pearl Jam and Hoobastank in the lurch.
''Cox decided there is room for a second rocker,'' said Tom Taylor, editor of Inside Radio/M Street. ``The chessboard just changed again.''
The format change is the second for 93.1 FM. For years, until January 2002, it was classical station WTMI. Cox Radio then changed the call letters and format to WPYM and rhythmic dance music, which has had mediocre success as a radio format across the country.
Faced with less than stellar ratings and an opportunity to sweep up WZTA's fan base, Cox decided to make the switch before those listeners found new niches in stations such as Clear Channel's WBGG-FM 105.9, classic rock, or WHYI-FM 100.7, contemporary.
THe switch is also the third this year in South Florida's competitive radio market. Last month, WKAT-AM 1360 turned from classical into conservative news/talk.
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